Marketing Product Development Specialist 2

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**Marketing Product Development Specialist 2**

Number of positions: 1 Job Location: Dunsmuir 05

Employment type: Permanent Region: Lower Mainland

Hours of work: Full-time (37.5 hrs/wk) Flexible Work Role: Hybrid

Annual salary: $ 75,800.00 - 81,700.00

**What you'll do**
- Develops and implements marketing plans and strategies for new and existing products by: analyzing and assessing

market and product data, energy management strategy, brand messaging and other factors; analyzing risks and financial
viability for various product strategies; determining product objectives, targets and strategies; presenting and
recommending product plans; developing product budgets and performance monitoring methods for approved product
development plans and initiatives; monitoring to ensure sales, promotion and product delivery targets and goals are being
achieved; discussing and modifying strategies and tactics with reporting manager to achieve goals as appropriate.
- Participates in and/or oversees with reporting manager the development and implementation of marketing plans for events

and campaigns to promote various products by: analyzing and assessing marketing and product data, corporate strategy,
brand messaging and other factors; analyzing risks and financial viability for various product strategies; determining event
objectives, targets, strategies and budgets and performance monitoring methods; assists in the project management over
the planning, implementation and problem solving for events; reviews contractor and other invoices for payment.
- Provides ongoing performance measurement for various products by: analyzing revenues, expenses, sales activity, brand

awareness and messages and other measures for variances; adjusts product marketing strategies as appropriate; prepares
reports, recommendations and makes presentations to Conservation & Energy Management (C&EM) staff regarding
product sales/promotion performance and/or weaknesses; discusses and modifies product delivery changes with product
delivery staff.
- Conducts and/or oversees market, technical research and/or pilots to support the development or study of new/revised

products; provides direction to others conducting research; reviews, interprets and uses research results to position
products accordingly; reviews and approves consultant invoices.
- Meets with various teams to discuss and ensure the strategic direction, processes, policies and procedures, brand

messaging, targets, objectives and expectations of new or revised product are known and understood; conducts product
evaluations and studies; determines program evaluation, data capture, download, reporting and related requirements;
intervenes as required for assigned products to ensure targets and objectives are achieved.
- Discusses, analyzes and determines market segmentation data, reports and energy management related information

needs and requirements with C&EM managers, sales staff, marketing analysts, representatives and others to provide,
enhance and improve market and customer intelligence to support new and existing products.
- Maintains currency with product technologies, trade ally markets, customer segments; attends conferences, trade shows

and maintains contacts with trade and industry representatives.
- Provides technical direction to other workers participating on assigned product development and implementation projects;
prepares and presents product implementation sessions.
- Performs minor duties related to the above duties, which do not affect the rating of the job.

**What you bring**
- Marketing, product planning and implementation, market research, statistics, promotional strategies and implementation,

measurement and monitoring techniques and methods, project management, team leadership, marketing & sales
techniques, analytical methods, budgeting, financial management and control methods, planning and organizing

is typically acquired through completion of a university degree in Business Administration or Commerce with a marketing

management, control systems policies, procedures and practices.
- A minimum of 4 years experience in a progressively more responsible marketing position in a large organization involving

product development and management, market research and analysis and complex market dynamics.
- Well developed oral, written, presentation and interpersonal communication, analytical and teamwork skill