Sales Development Representative

Discover
The Opportunity

As a Sales Development Representative (SDR), you are a critical piece to the growth and development of Dash Social's sales process. You will manage a creative and customized outreach strategy to potential customers in verticals such as fashion, beauty, luxury, travel, food, publishing, consumer electronics, and many more. You'll be establishing and developing relationships with prospects through various channels (i.e. email, LinkedIn, social media, and cold calling) that convert to new business opportunities. Through developing and maintaining early stages of the sales pipeline, you will contribute to the overall success of the Revenue team, as well as the company.

This role requires you to work from Dash Social's head office in downtown Halifax.

What you'll do
Responsibilities

Lead Generation

• Find and source new leads to go through your outreach process, from coordinators to C-level executives.

Custom Outreach Process

• Manage the early stages of the sales pipeline by communicating with potential customers through the outreach process, which includes e-mail, LinkedIn, Social Media, and cold calling.
• Demonstrate a deep understanding of the social media landscape.
• Customize messages to leads and maintain a consistent follow-up schedule.
• Master the Dash Social 'pitch' and create unique value propositions tailored to our prospects' unique challenges.
• Collaborate with Account Owners to support their communications with warm leads, providing them with sales collateral.

Performance and Tracking

• Track the performance of daily outreach: for example, emails sent (opened, clicked, and responded to), calls completed, and DMs sent.
• Follow leads through the outreach process and close gaps where any lapses may occur.
• Funnel unreached companies back into the outreach process.

What you'll need
Qualifications

Desired Skills and Experience

• A sales-minded individual who wants the challenge and opportunity to sell a market-leading product.
• Strong organizational skills.
• Attention to detail. You lose sleep over typos.
• Ability to work heads down and maintain high productivity.
• Ability to think strategically and collaborate between teams.
• A uniquely creative mind. You can tell a great story.
• A deep understanding of the social media landscape.
• A strong work ethic and high levels of initiative.
• Tenacity and resilience. You don't take 'no' for an answer.
• You don't need to know everything. But you need to have the desire and confidence to figure it out.

Don't meet every qualification? Research shows that equity-deserving groups like women and people of colour are 20% less likely to apply to jobs unless they are 100% qualified. Dash Social is committed to diversity, equity, and inclusion by representing the diverse communities we serve. Our culture values differences and ensures that every current and prospective team member has equitable access to opportunities to succeed. If you are interested and excited about this role but your qualifications don't match up perfectly, we encourage you to still apply. You may be the best candidate for this role.

A little bit about us
Dash Social

Dash Social is a social media management platform that equips brands with intelligence and speed to stay ahead of the curve. Through its sophisticated cross-channel insights and workflow tools, Dash Social enables brands to create content that entertains, engages and drives consistent business results. To discover how Dash Social is empowering brands to outsmart social, visit

At Dash Social, you will be given the opportunity to take risks, learn, and grow your career. You'll be joining a talented, hardworking team with leading policies and practices recognized as a top employer in Canada.

Are you interested?
Work With Us

At Dash Social, we strive to build great solutions that solve real problems for marketers and are unabashed about our unique ability to be the best at what we do. To achieve our goals as a company and provide a service to our customers that is unmatched, collaboration and support among the team is what propels us forward.

Dash Social would not exist without the dedicated employees who contribute their unique skills, voices, and ideas to the company's long-term success. Building a diverse and talented team is an integral part of creating an innovative and well-rounded product and work environment.

Dash Social's hiring practices and company culture does not condone discrimination based on race, religion, colour, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristics protected by law.

Employee Benefits

At Dash Social, our team is our competitive advantage. We are committed to supporting one another and work hard to ensure everyone has the support they need. In addition to health and dental benefits for you and your family, you can also expect:

• Vacation, personal days and sick time
• RRSP/401k matching
• Annual mental health benefit
• Quarterly wellness benefit
• Donation matching program
• Parental leave top-up plan
• Departmental and team-wide bonding activities

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