Growth Marketing Senior Manager

About Arlo:

At Arlo, we're passionate about creating innovative and reliable solutions that help people protect what matters most to them. Our team is dedicated to delivering products that exceed our customers' expectations, while always pushing the boundaries of what's possible in the world of protection technology. We believe that everyone deserves to feel safe and secure, whether they're at home or away, and we're committed to providing our customers with the peace of mind they need to live their lives without worry. Arlo's deep expertise in AI- and CV-powered analytics, cloud services, user experience, product design, and innovative wireless and RF connectivity enables the delivery of a seamless, smart security experience for Arlo users that is easy to set up and interact with every day.

Job Summary:

The Growth Marketing team plays a critical role in accelerating business growth by driving high-quality customer acquisition, optimizing conversion, and deepening engagement through a services-first lens that spans the entire customer journey.

We are seeking a driven marketing professional who's passionate about understanding today's consumers, their motivations and their behavior as they move along their journey from discovery to post-purchase. Reporting to the Director of Growth Marketing, you will lead the development and execution of clear subscription-led product experience positioning and growth initiatives that turn one-time product buyers into loyal, long-term subscribers.

The ideal candidate brings a unique balance of strategic thinking and hands-on execution, who understands how to grow a services-driving business. You will partner with cross-functional teams to develop data-backed campaigns across channels and uncover new ways to engage customers across our smart security ecosystem.

Specific Responsibilities:

• Subscription Value Proposition: Educating consumers on the value of the Arlo Secure Plus and Premium subscription plans and creating consumer clarity between the product experience with and without a subscription to improve downstream attach rates.
• Customer-Centered Marketing: Focusing on consumer-oriented positioning, messaging and creative assets to nurture relationships, reducing churn, improving downstream conversion and maximizing customer loyalty.
• Data & Experimentation: Leveraging analytics, insights, segmentation, and rapid experimentation to test, learn, and iterate on demand generation campaign strategies.
• Full-Funnel Optimization of Acquisition Marketing Investments: Driving better return on paid, earned, and owned demand generation media investments.
• Cross-Functional Alignment: Partnering closely with Subscription Growth Team, Product Management, Consumer Insights, DTC & Channel Marketing, Customer Care, and the Sales Teams to ensure growth strategies are aligned with our subscription-led model.
• Demand Generation: Increasing Arlo brand familiarity and developing marketing campaigns that attract new-to-brand households and drive demand for Arlo subscription services.

Knowledge/Skills/Competencies:

• 5+ years of blended experience in growth, demand generation, brand and product marketing within a subscription-based environment.
• Proven success driving customer acquisition and retention.
• Bachelor's degree in marketing or related fields. MBA a plus.
• Deep understanding of marketing metrics with the ability to translate insights into actionable growth strategies.
• Experience designing and interpreting A/B marketing campaign tests.
• Experience developing integrated campaigns that blend brand storytelling with measurable outcomes.
• Ability to collaborate with design agencies to develop compelling creative that delivers on brand promise.
• Strong communication skills and presentation abilities with the ability to influence cross-functional teams and stakeholders.
• Comfortable working in a fast-paced environment that values curiosity and continuous improvement.
• Passionate about technology that empowers people to feel secure, connected, and in control of their surroundings.

The pay range for this position reflects the minimum and maximum target for new hire salaries at commencement of employment and is expected to be between USD$150,000-185,000/year. However, base pay offered may vary depending on multiple factors, including role, job-related knowledge, skills, relevant education and experience.

We're committed to inclusivity and selecting the strongest candidate—no matter their background. Even if you don't meet every listed qualification, we encourage you to apply. We're happy to support growth in areas essential to the role. Interested in learning more about our workplace? Visit and follow our LinkedIn , and Glassdoor page to read employee insights and get updates of what it's like to be part of Arlo.

We are proud to be an Equal Opportunity Employer. We do not discriminate based on Indigenous identity, race, colour, ancestry, place of origin, political belief, religion, marital status, family status, physical or mental disability, sex, sexual orientation, gender identity or expression, or age, or any other legally protected status in all hiring and employment. All qualified applicants will receive consideration for employment without regard to any of these factors.