Growth Marketing Lead

About Wahed:

The global financial system wasn't built for everyone. For millions of people, its reliance on interest (riba) creates a barrier to managing money and building wealth without compromising their values.

At Wahed, we're changing that. We are a global fintech company on a mission to build a new financial system—one that is ethical, accessible, and entirely interest-free. From our offices across the globe, our team is building products that were once deemed impossible, from pioneering Shariah-compliant equity ETFs, creating true riba-free alternatives to high yield savings accounts, to creating no-leverage real estate investments for truly interest-free income producing assets. If you're driven to solve complex problems and believe finance should empower, not exclude, join us in building a more equitable financial future.

Job Brief:

We are seeking a highly skilled and creative Growth Lead to join our dynamic team at Wahed. As a Growth Lead, you will be responsible for driving customer acquisition, improving customer retention, and maximising revenue growth through innovative marketing strategies. Your expertise will be crucial in implementing data-driven marketing campaigns, optimising conversion funnels, and identifying opportunities for business growth. This role requires a deep understanding of digital marketing techniques, analytics, and a passion for driving results.

This is a high-impact role where you will directly shape how millions of people discover, engage with, and benefit from ethical, interest-free financial solutions. You will work at the intersection of marketing, product, and data - turning insights into execution and strategy into measurable growth.

Growth Strategy & Execution

• Develop and execute 360 growth marketing strategies to drive customer acquisition, engagement, and retention within the financial services industry.
• Utilize growth hack business frameworks such as the AARRR model to develop and execute growth strategies across all stages of the user lifecycle: Acquisition, Activation, Retention, Referral and Revenue.

Content Development & Creative Assets

• Ability to develop content assets including designing and creating efficient landing pages, creating illustrative content infographics and a strong understanding in building dynamic assets such as tools and simulators.

Web, UX, and Conversion Optimization

• Strong understanding of web page and landing page creation, including wireframing, development of wireframes in CMS systems, and deployment of content using the CMS system.
• The ability to utilise front-end web development languages such as HTML and JavaScript is a strong plus.
• Leverage awareness, consideration, conversion funnels and be able to execute on creating content for each funnel, measuring the performance of each funnel and having the ability to optimise utilising continuous A/B testing.

Data Analytics & Insights

• Be comfortable analysing data in the form of customer behaviour and traffic to marketing channels to develop and execute end-to-end campaigns, creating reports for analysing key metrics and developing sharp insights.
• Utilise analytics to identify growth opportunities and improve conversion funnels.

Campaign Deployment & Channel Growth

• Deploy content across various marketing channels, such as email marketing, social media, SEO/SEM, content marketing, and paid advertising, in order to maximise brand visibility, engagement and generate qualified leads.

Experience & Technical Skills

• Proven experience as a Growth Hacker or similar role.
• Strong knowledge of digital marketing strategies, techniques, and tools, including SEO, SEM, email marketing, content marketing, social media, and paid advertising.
• Proficiency in marketing analytics and data-driven decision-making.
• Experience with Google Analytics, Mixpanel or similar tools is essential.
• Solid understanding of conversion rate optimization (CRO) principles and best practices.
• Strong understanding of comprehensive business and marketing funnel and experience implementing growth strategies across multiple stages of the user lifecycle: Acquisition, Activation, Retention, Referral and Revenue.

Analytical & Creative Capabilities

• Excellent analytical skills with the ability to interpret complex data and generate actionable insights.
• Creative mindset with the ability to develop innovative marketing ideas and campaigns.

Leadership, Collaboration & Execution

• Strong project management skills with the ability to prioritise tasks and meet deadlines in a fast-paced environment.
• Exceptional communication and interpersonal skills to effectively collaborate with cross-functional teams.
• Results-oriented mindset with a focus on driving measurable business growth.

Industry Knowledge

• Knowledge of the financial industry, including banking, investments, or fintech, is highly desirable.

Why This Role Matters

As Growth Lead, you will be more than a marketer - you will be a key architect of how Wahed scales its mission in the UK. Your work will directly influence customer experience, brand reach, and the adoption of ethical financial alternatives. This is an opportunity to join a purpose-driven team, build innovative growth engines, and help reshape the future of interest-free finance.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.