Head of Paid Digital Media

4 hours ago

Canada Intrepid Travel Full time

At Intrepid Travel we exist to inspire, create, share and lead the best travel experiences ever – for both people and the planet. More than 34 years later, we're proud to be a certified B Corp with hundreds of trips in over 100 countries. 
 

  • Position Title: Head of Paid Digital Media
  • Department: Global Marketing
  • Work Type: Full Time | Fixed Term Contract | Hybrid
  • Hiring Manager: Tanja Zelko
  • Application Close Date:    6th February 2026

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As the Head of Digital Paid Media, Global, you'll drive measurable results and help our brand achieve profitable growth. You will lead the day-to-day performance of all paid digital media, including SEM, Paid Social, Programmatic (Display, Video, Digital OOH) and BVOD. With a focus on maximizing brand awareness, online inquiry, quality traffic, and profitable revenue growth, you will be conversion-obsessed and detail oriented.  

You demonstrate an ability to execute profitable online campaigns from conception to implementation, with detailed reporting and analytics. Your curiosity and drive will push innovation in our paid media approach. You will have experience managing, leading, and mentoring a team, as well as agency partners.  

You will work closely with the GM, Digital Marketing, lead the day-to-day paid digital media team and collaborate with cross functional teams including the Regional Marketing teams, SEO team, Global Brand team, Data and Analytics as well as our external media agencies. 

This is a Full-Time, Fixed Term (12 months) position paying up to $120,000 CAD, that will operate on a hybrid basis out of our office in Toronto.  

Some of the experience you'll bring with you may include: 

  • 7+ years of experience leading performance marketing strategy, including managing large Enterprise level budgets
  • Experience within a high-growth organization, ideally coming from a company selling in a DTC environment and managing global paid programs
  • Deep understanding of key digital marketing channels (Eg. Search, Social, Programmatic, DOOH) and traditional ATL media
  • Owned and been accountable to full funnel strategies as well as experience in stakeholder management and cross-functional collaboration.
  • Strong quantitative, analytical, and critical thinking skills. Highly analytical approach to implementing, testing, and analyzing campaigns.
  • Knowledge of testing, measurement, and automation practices to optimize ROI and evolve the strategy 

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