Digital Media Specialist

2 days ago

Canada Vacances Air Canada Air Canada Vacations Full time

**Job Title**: Digital Media Specialist
**Department**: E-commerce
**Position Status**: Permanent
**Location**: Montreal (YUL)
**Job Description**:

- Build full funnel digital media plans based on target audience and campaign objectives
- Manage in-platform campaigns
- Owner of the paid search channel
- Act as responsible party in delivering on qualified traffic to the website, CPA (cost per booking), conversions, CTR, CPM, CPC for paid search, display advertising, video ads and paid social
- Maintain relationships with external media vendors
- Monitor and report on key performance indicators and opportunities for improvement on a regular basis
- Work with the Marketing and Commercial teams to drive performance, support emerging business needs and optimize strategy, messaging and formats for digital channels
- Test new digital media products and be pro-active in seeking BETA accesses from our partners (Google, Meta, TikTok, Microsoft, etc.)
- Drive continued innovation and best practice implementation, regularly sharing knowledge with the Marketing and E-Commerce team
- Stay current with new advances in search engine marketing, competitive landscape and keyword research

Qualifications & Skills
- University degree in marketing or communications or E-commerce or equivalent
- Minimum of three (3) years experience in digital media
- Experience in digital marketing or E-Commerce
- Very good computer skills (Microsoft Word, Excel, PowerPoint)
- Good knowledge with advanced Google Analytics (GA4), Meta, DV360 and Google Campaign Manager
- Up to date and knowledgeable on SEM best practices
- Google Ads and/or Google Analytics certifications (asset)
- Knowledge of Jira and Google Tag Manager (asset)
- Fully bilingual, both oral and written in English and French
- Demonstrate initiative and autonomy
- Demonstrate judgment, professionalism and act in a confidential manner
- Excellent communication and interpersonal/analytical skills
- Very developed organizational skills and ability to word under pressure
- Ability to resolve problems quickly and efficiently
- Ability to compile and analyze performance data and metrics
- Proficient in grammar, spelling and punctuation in English and French
- Great ability to work in a team and a strong team player
- Ability to handle multiple projects effectively
- Comfortable in a dynamic and fast working environment

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