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Regional Marketing Manager

1 hour ago

Markham, Ontario, Canada Enercare Full time

Proudly Canadian-owned, Enercare is committed to providing the best services, solutions and advice to make customer's homes as comfortable as they can be.  With Enercare Advantage, we provide affordable clean air and water solutions for homes and workplaces.  We are committed to operating in an environmentally responsible way, including keeping as much waste out of landfills as possible, and giving back to the communities where we live and work. Enercare is about putting people first by listening to our customers, continuous improvement and making our organization a destination for building people's careers.
 
Come and join one of North America's largest home and commercial services and energy solutions companies   We offer comprehensive benefits, a DC Pension Plan and savings match plan.  If you are passionate about joining an organization committed to delivering 5 Star Customer Service, we would love to hear from you.

Regional Marketing Manager

Reports to: Senior Marketing Manager, National Acquisition
Location: Markham, ON (Hybrid – 4 days in office) | Travel: Regular within Canada
Employment Type: Full-Time


Role Summary

We are looking for a strategic, hands-on Regional Marketing Manager, to lead regional and local campaigns across Canada that drive acquisition for our home services portfolio—heating, cooling, water heaters, water purification and more. You'll translate national go to market strategies into regional plans, with tailored offers and messaging by region, and help orchestrate digital (Search/Social/Display) along with integrated campaigns leveraging traditional media (radio, print, proximity boards, bus/transit wraps, events). You help find the balance between lead generation and ongoing community presence and brand building efforts, continuously optimizing for seasonality, and regional nuances affecting the comfort and security of Canadian homeowners.

You will own regional campaign execution, performance optimization, building strategies and consensus with cross-functional teams, regional leaders, and agency partners to ensure flawless execution, a superior customer experience and measurable business impact.


Core Competencies

  • Regional & Hyperlocal Strategy: Strength in provincial/city‑level planning, understanding the specific regional needs and what localization is most impactful to drive results.
  • Digital Performance Marketing: Skilled in search and social advertising, including local audience targeting with an understanding of landing page optimization.
  • Traditional Media & Partnerships: Confident to optimize local advertising channels like radio, print, outdoor, and transit, plus community events and sponsorships.
  • Analytical Mindset: Ability to connect campaign metrics to business goals, driving quickly to insights to improve performance.
  • Cross‑Functional Collaboration: Collaborate with Regional GMs, Sales, Call Centre, Product teams, and agencies to align timing, offers, and training.
  • Agency & Vendor Management: Able to build strong partnership with agencies, with oversight of local media buys and vendor relationships, ensuring campaigns are delivered on time and within budget.
  • Brand Stewardship & Compliance: Ensure brand consistency and understands Canadian marketing regulations (CASL, PIPEDA, Ad Standards).
  • Project Management: Manages multiple regional campaigns with clear timelines, quality checks, and budget control.

Key Responsibilities

1. Regional Strategy & Planning

  • Build regional campaign calendars and product prioritization as needed
  • Localize offer language/positioning to reflect regional nuances and regulatory conditions
  • Work closely with Regional GMs and Sales/Call Centre teams to align timing, offers, and goals.

2. Hyperlocal Campaign Development & Execution

  • Adapt national plans into city-level media versions (radio, social, display) with localized messaging and media selection optimized for target markets.
  • Manage regional landing page briefs and content updates; ensure accurate tracking and QA.
  • Use data and insights to launch city-specific campaigns tailored to local seasonality and unique market needs.

3. Digital Lead Generation

  • Partnering with our Digital teams (internal/agency), help plan and optimize geo-targeted search and social ads, including local targeting and weather-related responsiveness.
  • Work with SEO and content teams to ensure regional relevance
  • Support regular testing on audiences, creative, offers; improve landing pages for better conversion.

4. Traditional Media & Community Partnerships

  • Manage local advertising across radio, print, outdoor, transit, and bus wraps; oversee specs, proofs, and installation schedules
  • Organize community events and partnerships, including event kits and sponsorships with local organizations or sports teams.
  • Coordinate directory listings and reputation initiatives on platforms like Yellow Pages, Trustpilot, and HomeStars.

5. Customer Experience

  • Work with Digital and SEO teams to improve the customer journey and develop content ideas addressing relevant customer pain points.
  • Support Regional Customer Base team with creative direction where applicable

6. Measurement & Optimization

  • Contribute to campaign goal setting and performance monitoring against CPL/CPA and regional targets
  • Coordinate the development of dashboards, weekly pacing reports, monthly summaries, and post-campaign wrap reports.

7. Governance & Compliance

  • Ensure brand guidelines are followed, and approvals are in place for local creative and offers; comply with CASL and PIPEDA requirements.
  • Keep campaign documentation and assets organized; manage vendor agreements and coordinate with legal and brand teams as needed.

Qualifications

  • 7+ years in marketing, with proven regional & hyperlocal campaign leadership.
  • Demonstrated success across both digital and traditional hyperlocal channels.
  • Strong analytical skills; adept with campaign dashboards, testing methodologies, and ROI storytelling.
  • Agency experience or direct vendor relationships a plus; excellent project management and communication skills
  • Familiarity with SEO, paid media, and CRM-driven marketing (a bonus)
  • Some knowledge of Canadian marketing governance (CASL, PIPEDA, Ad Standards) and brand stewardship.
  • Comfortable operating in a fast‑paced environment; willing to travel regularly across the assigned region.

Why Join Us?

This role is pivotal in translating a consistent national demand engine into regionally resonant, hyperlocal execution. You'll shape localized strategy, build community presence, and deliver measurable growth—working cross‑functionally in a collaborative, high‑performance environment.



Enercare is an equal opportunity employer.  We are committed to equal employment opportunity regardless of race, colour, ancestry, national origin, religion, sex, age, sexual orientation, gender identity, citizenship, marital status, disability, pregnancy, military status, protected veteran status or other characteristics protected by applicable law. Enercare's recruitment process includes accommodation for applicants with disabilities in accordance with applicable provincial accessibility laws and regulations.  All accommodations will take into account the applicant's accessibility needs due to disability and are available upon request.