Outside Sales Representative

2 weeks ago

Edmonton, Alberta, Canada Framewerx Full time

Role Purpose
The Outside Sales Representative (OSR) is responsible for generating new business through proactive outreach, relationship building, and structured follow-through. This role is client-facing and revenue-focused, responsible for identifying qualified opportunities, conducting discovery, presenting solutions, and driving deals to close.

The OSR acts as a primary ambassador of Framewerx to the Alberta SMB market, representing our strategic value in plain business terms and aligning our offerings to client needs.

Please note this is a in-person position located at our office in Acheson, AB.

Key Responsibilities

  • New Business Development: Actively prospect and pursue leads through outbound methods, networking, referrals, and events.

  • Client Discovery: Meet with prospective clients to assess business and technical needs.

  • Sales Process Execution: Manage pipeline from discovery through proposal and closing, using established sales stages.

  • Proposal and Presentation: Deliver clear, value-based presentations that align offerings with business outcomes.

  • Collaboration: Work with vCIO, TAM, and Leadership teams to align opportunity development with client delivery standards.

  • CRM Management: Maintain complete and accurate opportunity records, forecasts, and contact notes in the CRM.

  • Pipeline Reporting: Communicate progress, probability, and blockers in weekly sales meetings.

Success Metrics

  • Qualified pipeline growth.

  • New customer acquisition.

  • Close ratio by stage.

  • Sales cycle length.

  • CRM data integrity.

  • Contribution to company revenue goals.

Qualifications

  • 3+ years in B2B field sales (ideally in IT services, SaaS, or consultative industries).

  • Demonstrated success in building and closing a personal pipeline.

  • Strong verbal and written communication skills.

  • Confidence presenting to business owners and executives.

  • Comfortable traveling to client sites regularly.

  • Familiarity with sales process tracking tools (e.g., HubSpot, Salesforce).

Cultural and Behavioral Expectations

  • High-energy, optimistic, and persuasive communicator.

  • Independent self-starter who thrives on activity and results.

  • Builds rapport quickly and energizes others.

  • Comfortable with change, variety, and shifting priorities.

  • Strong sense of urgency, resilient under pressure.

  • Not afraid to challenge objections or think creatively when blocked.

  • Motivated by outcomes and growth, not routine.

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