Social Media and Content Development Specialist

1 week ago

Queens Quay East Unit Toronto Ontario Canada MA P JMIR Publications Full time
About JMIR Publications 
Come help us make a real difference in open science
Job Summary We are seeking a highly creative, dynamic, and data-driven Social Media and Content Development Specialist to be the driving force behind JMIR Publications' multi-channel content planning and execution.
This role is responsible for the full content lifecycle—from planning and creation to distribution, promotion, and analysis—demonstrating strategic thinking, creative execution, and operational excellence. The successful candidate will be key to amplifying our mission across all digital channels.
Primary Duties and Responsibilities: This role encompasses four primary areas of focus:
I. Content Planning and Curation (35%)
  • Content Calendar Management: Develop and maintain a comprehensive editorial calendar that aligns with organizational goals (e.g., customer education, partners, new journal launches, conference attendance), and industry trends (e.g., public health awareness months).
  • Content Development: Create new, relevant, and engaging multichannel content that aligns with overall marketing plans/objectives through collaboration with editorial, product, marketing and sales to produce relevant content (PPTs, whitepapers, videos, website content, training materials, etc.)
  • Content Repurposing: Strategize and execute the reuse and repackaging of cornerstone content into multiple formats, including blog posts, listicles, visual abstracts, infographics, short videos, and social media threads, maximizing content reach and value.
  • SEO and Discoverability: Implement SEO best practices in all content creation, managing keywords and search engine optimization. Focus on optimizing content for AI search and discovery.
  • Brand Consistency: Maintain brand voice and identity across all channels, ensuring all customer- and internal-facing marketing materials align with product-specific value positioning and branding.

II. Social Media Management & Community Engagement (30%)
  • Social Channel Planning & Execution: Lead the execution and manage the day-to-day operations of all primary social media accounts, including X/Twitter, LinkedIn, Facebook, Instagram, and YouTube.
  • Community Building: Foster a professional, engaged online community by monitoring conversations, managing email and online social media messaging, and responding to comments. Monitor, capture, and share interactivity regularly.
  • Paid Social Campaigns: Plan, execute, and manage the budget for targeted paid social media advertising campaigns (e.g., promoting specific articles, journals, or calls for papers) to key author, reader, and institutional audiences.
  • Experimentation: Stay attuned to emerging trends and platform behaviors. Experiment with new content formats to spark engagement and expand reach organically.
  • Influencer and Author Outreach: Coordinate with journal authors, editors, and editorial boards to leverage their networks for content promotion and to source original promotional content (e.g., author video abstracts).

III. Multimedia and Digital Production (25%)
  • Graphic Design: Create visually appealing static and animated graphics (e.g., using Canva or Adobe Suite) that adhere to the JMIR brand guidelines and are optimized for specific social platforms. Participate in design and graphics for social media and landing pages.
  • Video Production & Editing: Edit promotional videos for social media and website use (e.g., explainer videos, author videos, webinar recordings and teasers, animated visual abstracts).
  • Webinar Production: Coordinate and produce live and recorded webinars with editors and key opinion leaders, managing the technical setup, promotion, and post-production content for online distribution.
  • Content Collaboration: Collaborate with the Marketing and Sales teams about content development, topics, and opportunities.

IV. Measurement and Reporting (10%)
  • Performance Analysis: Track, analyze, and interpret key social metrics to generate actionable insights. Analyze key performance indicators (KPIs) for all content and social media activity, including engagement rates, impressions, link clicks, website traffic, and paid campaign ROI.
  • Program Optimization: Use data to inform decisions and refine strategies, demonstrating a consistent pattern of data-driven growth.
  • Reporting: Prepare and present regular reports with actionable insights and recommendations for optimizing content strategy, platform focus, and promotional spend.

Qualifications: Education:  Bachelor's degree in Marketing, Communications, Journalism, English, or a related scientific/technical field.
Experience:
  • 5–7 years of professional experience in social media management, content marketing, or digital communications. Experience focused within an academic, scientific, or B2B/B2C health/tech publishing environment is preferred.
  • Industry Knowledge: Understanding of the scholarly publishing industry—market, segmentation, and profiles. Familiarity with the academic publishing ecosystem, including open access, peer review, and the importance of ethical communication.
  • Advertising: Experience coordinating paid advertising campaigns on major social platforms (e.g., LinkedIn Ads, X Ads).

Technical Proficiency
  • Social Media Tools: Proficiency with social media management/scheduling tools (e.g., Hootsuite, Sprout Social). Proficient knowledge of CRM and social media scheduling software such as HubSpot.
  • Analytics: Familiarity with web analytics and reporting tools (e.g., Google Analytics). Excellent analytical skills with experience using social media analytics tools to measure performance and inform strategy.
  • Creative Software: Demonstrable experience with professional video editing software (e.g., Adobe Premiere Pro, Final Cut Pro). Experience with graphic design tools (e.g., Canva, Adobe Creative Suite).
  • Emerging Technologies: Openness and willingness to learn and share. Ability to integrate AI tools into the workflow to accelerate creativity and efficiency, and evaluate emerging communication technologies.

Competencies:
  • Communication Excellence: Exceptional written and verbal communication skills with the ability to craft clear, compelling, and error-free copy. Strong language and communication skills, including proofing and editing.
  • Creative Thinking: Highly creative, with the ability to translate marketing goals into engaging, on-trend social content. Analytical, data-driven approach.
  • Project Management: Strong project management skills to manage a dynamic content calendar and multiple projects simultaneously. Superb time management skills. 
  • Organizational Skills: Ability to monitor, organize, and manage multiple projects.
  • Collaboration: Ability to work collaboratively with cross-functional teams and external partners.

What We Offer:
  • Competitive salary and benefits including fully paid monthly premiums for Canadian Extended Health Care and Dental Coverage, Wellness Days and Life insurance.
  • A beautiful office space near the harbourfront, with free snacks and beverages, and organized social events as a company such as BBQs.
  • Flexible remote work environment.
  • Opportunity to make a significant impact on public understanding of science.
  • Work with a leading publisher in the field of digital health and open access research.
  • A dynamic and innovative work environment.

Application Process: This job description is not intended to be all-inclusive. All staff must perform other duties as assigned by immediate supervisor and management as required related to digital marketing initiatives. Interested applicants are requested to submit the following documents as PDF files:
  1. A current CV or resume.
  2. A cover letter that details your qualifications, current location, availability, and explains why you are a suitable candidate for this role.

Shortlisted applicants will be contacted regarding the subsequent steps in our recruitment process. This process includes a phone interview with HR, and two video interviews with the hiring team.
We wish to thank all those who apply; however, only those applicants whose skills and experience most closely match our requirements will be contacted by a member of our team.
JMIR Publications is an equal opportunity employer. We are committed to a diverse workforce and maintaining a learning and working environment that is welcoming to all. 
Application Privacy Commitment; By submitting your application to JMIR Publications, you acknowledge and agree to the following:
The personal information and resume you provide will be collected and used solely for the purposes of assessing your candidacy for the position applied for, as well as for any other suitable roles within JMIR Publications that may arise. We are committed to safeguarding your personal information in accordance with applicable privacy laws and company policies.
Your information will be handled with strict confidentiality and will only be shared with those directly involved in the recruitment and hiring process. JMIR Publications will not disclose, share, or sell your personal data to any third parties without your explicit consent.
If your application is not successful, JMIR Publications may retain your information for up to 3 years for future opportunities, unless you request its removal.
By applying, you consent to this collection, use, and retention of your personal data as outlined above.

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