Social Media Specialist

The **Social Media Specialist** plays a key role in amplifying Style Happy culture through their day-to-day functions and cross-functional partnerships.

Reporting to the **Sr. Manager, Marketing & Branding**, this role supports the overall social media strategy and key marketing calendar initiatives. The Social Media Specialist is responsible for growing, planning, implementing, and monitoring the company’s social media content calendar across seven social platforms through both visual and written content, to increase brand awareness, improve marketing efforts and increase sales for Chatters.

**This is a hybrid work opportunity, and will be based out of our head office in the Greater Toronto Area, Ontario.**

The Social Media Specialist must proactively engage in behaviors that align with Chatters Style Happy culture of being bright, being bold, and being you.

**Key Position Responsibilities are as **follows**:
**STRATEGY**:

- Working closely with the Sr. Manager, Marketing & Branding to build out campaign and annual strategies for managed channels in alignment with brand image.
- Conduct research, identify relevant material to interest public in stores and services.
- Research and use top social networking platforms to maintain familiarity with them and current means and methods of connecting with people for the purpose of promoting company products and services.
- Work with Internal teams to:

- Obtain information, ideas and understanding.
- Obtain business planning information from Chatters necessary to ensuring social media communication supports company goals.
- Share information about Chatters social media presence.
- Support store needs and provide updates.
- Partner cross-functionally to build high quality UGC (user generated content) for campaigns and evergreen content. Monitoring and organizing organically tagged content on Instagram, as well as getting permission for reposting.
- Owning Instagram Live, Instagram Takeovers, Contesting and other Live social based event strategies, partnering with Brand Partners to schedule, plan, and execute.

**CONTENT**:

- Content development, scheduling and posting on all owned social media channels, which include but is not limited to Instagram, Facebook, TikTok, Twitter, Pinterest, LinkedIn and YouTube.
- Build and develop monthly posting calendars in alignment with overall brand strategy with appropriate posting cadence across all platforms.
- Work closely with Sr. Manager, Marketing & Branding to monitor sentiment, trends, current news across all social media channels to inform content planning.
- Creating and sharing engaging visual and written content to support social strategy and in alignment with brand marketing initiative. Content that builds meaningful connections and encourages existing and potential customers to choose Chatters’ products and services.
- Pulling weekly, monthly and campaign analytics for managed channels and adjusting content strategies based on performance analysis.
- Identifying new and future opportunities for community engagement and brand loyalty across all Chatters owned social media channels.
- Contribute to the development and maintenance of the Chatters brand.
- Continuously monitor social media to ensure Corporate Image and reputation remain strong.
- Oversee Chatters Hair Salons’ internal Influencer program _The Social Squad_. Inclusive but not limited to:

- Selecting new members & engaging existing members
- Monthly content briefs & briefing meetings
- Product selection & distribution
- Content reviewing & approving
- Managing posting cadence
- Providing support where needed
- Oversee Chatters Hair Salons’ Stylist Tutorial Content Series (3 Per Year) in partnership with top brands. Inclusive but not limited to:

- Selecting trend worthy, seasonal looks
- Working alongside brand partners & stylists to develop tutorials
- Act as key point of contact with production agency for tutorial filming
- Review & approve all tutorials

**ENGAGEMENT & **REPORTING**:

- Building out and presenting monthly social media reporting on all social platforms
- Consistent engagement with followers, non followers, brand partner pages, industry pages etc., across all social media platforms.
- Consistent engagement with Malls, Shopping Centres and Chatters employees on a weekly basis across all social media platforms.
- Respond in a timely fashion to customer service issues/contacts online.

**APPLICANT

**REQUIREMENTS**:

- 3 - 5 Years Experience in a social media and/or Digital Marketing Role
- Experience working in the Hair & Beauty Industry
- Optimization of content and technology
- Efficiency and top-notch organization
- Creative mindset
- Writing skills
- Analytical skills
- Leadership and communication skills
- Networking skills
- Attention to detail
- Data analysis
- Social responsibility
- Other:

- Prepared to respond as needed during evenings and weekends.
- Be actively learning new information to stay current and on tren