Digital Content

In this dynamic, fast-paced environment, the Digital Content & Social Media Specialist is primarily responsible for supporting the sales team with key marketing initiatives across multiple luxury brands. This position is also responsible for the day-to-day coordination, development and maintenance of all digital platforms including Grand Touring Automobile's web site, Retailer web sites, social channels and CRM tools.

As a key member of the marketing team, the Digital Content Specialist collaborates with other members of the team to support various marketing projects and initiatives throughout the year, ensuring social media remains an integrated component of the overall marketing strategy to deliver business results.

POSITION FUNCTIONS
- Jaguar Land Rover Sales Support - Support marketing content development under the direction of the Sales & General Manager:

- Support digital content efforts with retailer websites and digital campaigns for new car, pre-owned, and service marketing.
- Create all the photography and video content for inventory, website content and all social media channels.
- Assure the completion of assigned Marketing projects accurately, on budget and on time.
- Attend and support all events and other marketing initiatives throughout the year.
- Support traditional marketing efforts by coordinating print, broadcast & direct mail projects.
- Co-op Marketing Claims - Ensure all OEM Marketing Policy requirements are met with the submission of invoices and proper back-up documents for reimbursement upon monthly deadlines.
- Digital Channels
- Manage the GTA branded social media channels, including overseeing the creation and tracking the performance of social media campaigns.
- Develop eCommunications for prospects and owners on an as needed basis for marketing and customer service programs.
- Coordinate and maintain Lead Management tools along with SEM and digital display activity on a regular basis.
- Digital Platforms & Integrations - Coordinate and execute development of the GTA corporate and Retailer digital platforms including content management and associated content calendars:

- Manage the GTA branded social media channels, including overseeing the creation and tracking the performance of social media campaigns.
- Develop eCommunications for prospects and owners on an as needed basis for marketing and customer service programs.
- Coordinate and maintain Lead Management tools along with SEM and digital display activity on a regular basis.
- Digital Analytics - Provide online competitive research & analysis by leveraging internal and external resources to gather relevant industry benchmarks for website metrics, search, social media, mobile and other associated digital touchpoints.

**MINIMUM QUALIFICATIONS**
- Knowledge: College or university degree. Minimum 3 years of digital content creation experience including related experience in:

- HTML knowledge and be IT/systems literate;
- using content management systems;
- strong understanding of best-practices in digital content strategies, brand digitization, and the digital development process;
- social media platforms for communications, including usage, best practices, and measurement;
- experience in growing social communities (Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok)
- Excellent communications skills - present ideas in a clear concise way, both written and verbal
- Ability to work on tight deadlines, under pressure, with high standards of accuracy and quality control
- Exceptional organizational skills; ability to manage multiple projects with tightly prescribed timelines; an understanding of information systems
- Demonstrate superior analytical skills
- Experience using Adobe Photoshop, Illustrator and InDesign is required
- Photography experience is required

Don't miss out on this amazing opportunity

We offer competitive compensation, a top tiered benefit program and the opportunity to work with luxury vehicles.

Is this you? If you are interested in joining the Grand Touring Automobiles family, don't hesitate to apply