Social Media and Communications Specialist

Social Media and Communications Specialist

Hybrid, based out of Toronto

Full-time, Permanent

Opportunity Overview

The Responsible Gambling Council (RGC) is an independent, non-profit organization dedicated to problem gambling prevention. For more than 40 years, we have worked to reduce gambling risk by creating and delivering innovative awareness and information programs in Ontario and around the world. We work with priority populations, including youth, young adults, ethnocultural populations, and the public, to educate people on the risks of gambling, how to mitigate those risks, and how to access support. We work with industry, regulators and government to promote the adoption of improved play safeguards through best practices research, knowledge mobilization, standards development, and the RG Check accreditation program.

Why RGC?

Ready to launch your marketing career with real impact? Join RGC and gain invaluable experience working alongside a full marketing team and top-tier creative agencies to develop high-impact campaigns, cutting-edge digital activations, and drive our social footprint. As Social Media and Communications Specialist, you'll drive development of our B2B and B2C social media presence and our digital properties. Reporting to the Senior Manager of Communications & PR, you'll work alongside a passionate team who will mentor you as you develop your skills and build an impressive portfolio.

This is an exceptional opportunity to contribute to nationally recognized campaigns that prevent gambling harm and protect communities. You'll play a key role in expanding our digital footprint and creating purpose-driven campaigns that make a real difference—ideal for someone starting their career who wants their work to have meaningful impact. If you're a natural social storyteller, eager to grow your social media and communications skills through meaningful work, and want to drive genuine social change, we want to hear from you

KEY RESPONSIBILITIES

Social Media Strategy & Content (50%)

• Research, plan, and produce social content (copy, visuals, short videos, carousels) that resonates with key audiences.
• Develop and manage content calendars for B2C platforms (Facebook, Instagram, YouTube) and B2B channels (LinkedIn), ensuring consistent, engaging, and brand-aligned presence across all audiences.
• Adapt messaging and tone for different platforms—from compassionate, community-focused content for public audiences to professional, evidence-based communications for industry stakeholders and partners.
• Demonstrate versatility in creating content that balances prevention education, public awareness, thought leadership, and sector insights.
• Collaborate with the Senior PR and Communications Manager to execute and analyze LinkedIn impact.
• Support organic campaign extensions across owned channels, ensuring clarity and consistency.
• Monitor and respond to social media activity (where appropriate), identifying engagement opportunities and relevant trends.
• Support paid social campaigns with creative development and performance monitoring.
• Maintain consistency in voice and tone across all channels, ensuring quality and intentional review.

Marketing Platform & Project Management (30%)

• Contribute innovative social-first ideas to campaign planning.
• Support development of conference, webinar, and program promotion materials.
• Manage RGC's website, including regular content updates and maintenance across all program areas. Lead Discovery conference web content creation and updates throughout the event lifecycle.
• Oversee MarCom digital tools (Mailchimp, webinar platforms), building email campaigns and coordinating with internal teams and the graphic designer to deliver assets.
• Ensure all digital content aligns with brand guidelines and accessibility standards.

Analysis & Optimization (20%)

• Conduct competitive analysis and manage Social Media Management Systems (SMMS).
• Track and report on performance metrics monthly, providing insights and recommendations to optimize future content.

QUALIFICATIONS

• 3+ years' experience in social media or digital marketing.
• Degree, diploma, or certificate in digital marketing or related field.
• Strong understanding of digital platforms, with proven experience managing brand social media accounts (Meta, LinkedIn required; additional platforms an asset). Familiarity with Google Analytics, social media scheduling platforms (e.g., Hootsuite, Sprout Social), and basic reporting.
• Basic experience with Canva, Adobe Creative Suite, or similar design tools
• Understanding of accessibility best practices for digital content
• Experience with short-form video content (Reels, Stories, YouTube Shorts)
• Collaborative and curious mindset, comfortable working across teams and with multiple stakeholders.
• Commitment to equity, diversity, and inclusion, and ability to apply these principles in communications work.

RGC celebrates and values cultural diversity and is committed to attracting and retaining a diverse staff. We will honour your experiences, perspectives, and unique identity. Together, our organization strives to create and maintain working environments that are inclusive, equitable, and welcoming.

The Responsible Gambling Council is committed to providing an accessible recruitment process and workplace. Please let us know if you require accommodation under the Accessibility for Ontarians with Disabilities Act (AODA).

RGC does not use artificial intelligence (AI) to make or inform hiring decisions. However, we do use an external applicant tracking system (ATS) to help manage applications efficiently; our ATS may apply automated filters or sorting functions, but all applications are reviewed and evaluated by human recruiters. RGC may also use AI to help with transcribing interviews, but humans will be recruiting, interviewing and connecting with applicants.

Please note, successful candidates will be required to complete a background check, facilitated by a third-party screener.

Salary range is $57,000 - $72,000 commensurate with skills and experience.

If you are interested in learning more about this role, please apply directly and someone will reach out should you be selected for an interview.

Applications must be received by December 14, 2025.