Digital Content

6 days ago

Toronto, Canada Open People Network Full time

**Digital Content & Social Media Specialist**

**Location**: Toronto, ON

**Employment Type**: Full-time (On-Site)

At Hardboot, we help scaling tech companies build the teams they need to grow—and right now, we’re hiring **in-house** for a fast-growing player in the AI and GPU infrastructure space. We’re looking for a **Digital Content & Social Media Specialist** with a strong design sensibility and a knack for translating technical topics into powerful content.

If you have a passion for cutting-edge technology (AI, HPC, GPUs), this is your chance to create content that educates, engages, and positions a company as a thought leader in the space.

**About the Role**

This is a hands-on creative and strategic role where you’ll lead content development and social media execution for one of our internal teams at Hardboot. You’ll work closely with technical experts and leadership to build a strong digital presence, shape brand narrative, and produce content that drives awareness and engagement across the AI/HPC ecosystem.

**Key Responsibilities**
- Develop and execute a content strategy focused on GPU infrastructure, AI, and HPC trends and technologies.
- Own and manage the content calendar across LinkedIn, X/Twitter, and other key platforms—aligning with product launches, milestones, and industry trends.
- Collaborate with technical teams to translate complex engineering and infrastructure topics (e.g., GPU scaling, data center builds, performance optimization) into digestible content.
- Analyze performance metrics and continuously improve strategy based on data insights.

**You’ll Succeed If You Have**
- 2-3 years of experience in content creation, technical writing, or social media for B2B or technology companies.
- A strong grasp of GPU hardware, AI/HPC systems, or cloud/data center infrastructure (or a fast-learning curiosity about it).
- Proven ability to create content that educates and converts—particularly across LinkedIn and technical blogs.
- Experience using Adobe Creative Suite, Canva, Webflow, or similar design tools. Basic video editing is a plus.
- Excellent written communication and storytelling skills, with an ability to make technical ideas clear and compelling.
- Solid organizational skills and the ability to own projects end to end.

Pay: $40,000.00-$50,000.00 per year

Schedule:

- 8 hour shift
- Day shift
- Monday to Friday

Application question(s):

- Have you created content specifically about AI, GPU technology, or HPC before?
- Have you managed social media accounts for a technology-focused brand?
- Have you used social media to support product launches or company milestones?
- Which content creation tools (e.g., Adobe Creative Suite, Canva, Figma) are you most comfortable with, and how have you used them to create technical graphics or infographics?
- Describe your approach to creating content around a new GPU server product launch. What technical information would you prioritize and how would you present it to different audience segments (e.g., developers vs. IT managers)?
- Please provide examples from your portfolio that showcase content focused on AI, GPUs, or HPC topics
- feel free to share links or files.

**Experience**:

- AI, GPUs, or HPC content creation: 2 years (required)

Work Location: In person

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