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Content and Social Media Specialist

2 weeks ago

Toronto, Canada SUNPAN Full time

The Content & Social Media Specialist, reporting to the Digital Marketing & Communication Manager, is a highly motivated, creative and passionate member of the Marketing team. They will assist the Digital Marketing & Communications Manager in engaging online followers, external stakeholders and conversations and developing leads and sales while communicating the company’s brand in a positive, authentic way.

**PRINCIPAL FUNCTIONS & OBJECTIVES**
- **Copy and Content Development**_
- Write compelling copy for various media (social, website, print) through creative and strategic storytelling in adherence with brand guidelines
- Maintain an editorial calendar and contribute ideas to overall content and social media strategy; you will be a strong advocate for deadlines
- Assist the Digital Marketing & Communication Manager and other key stakeholders with internal and external communications requests
- Take ownership of monthly company newsletter
- Work with other members of the digital marketing team to build a blog content strategy and produce engaging blogs on a consistent basis
- Collaborate with internal and external creative teams (photographers, graphic designers) on content creation for various campaigns
- Organize and manage content into a user-friendly library for Marketing department
- Work with all members of Marketing department to maintain internal documents, including but not limited to Standard Operating Procedures, policies, contracts
- Assist the Marketing team with content needs for the annual catalogue and provide curated photographs for use in the catalogue
- Other ad hoc duties as assigned
- **Social**_
- Take ownership of social media planning and develop and execute the company’s social media strategy
- Build a content calendar for Instagram, Pinterest, Facebook, LinkedIn and Twitter, and implement the social media plan with engaging, informative and on-brand organic content and creatives
- Create video content for use on various social channels
- Work closely with the Digital Marketing & Communications Manager to manage the influencer program and contribute to earned media mentions
- Engage with the design community online and identify SUNPAN products featured on other channels; curate third-party images for social media
- Plan and execute paid advertising campaigns to support sales promotions and drive engagement
- Monitor and analyze social media and community engagement metrics to optimize performance
- Monitor and understand competitor social media and communication strategies; provide reports of trending tactics
- **Media Relations**_
- Grow and maintain relationships with journalists and key stakeholders to ensure increased coverage for SUNPAN in trade and mainstream media outlets
- Write, edit and proofread press releases on major company announcements and distribute them to trade publications
- Respond to journalist enquiries in a timely manner and facilitate interviews with internal team leaders
- Collaborate with teams to ensure timely submissions for product feature requests
- Compile news coverage about SUNPAN and share with internal stakeholders

**REQUIREMENTS**
- Post-secondary degree in Communications, Public Relations, Creative Writing, Business or Journalism. Meta digital marketing and community management an asset.
- 2+ years of experience in copywriting or content marketing
- Communication skills: Must exhibit exemplary writing and editing skills. **Please include a link to your portfolio.**:

- Passion for content creation and storytelling
- natural storyteller and strategist with an demonstrated understanding of tone and voice in copy
- Proficient in Instagram, Facebook, Pinterest and LinkedIn marketing
- Experience creating video content on social media
- Experience with digital analytics
- Consistent track record of audience growth and social media engagement
- Fluency with using Canva or Adobe Creative Suite
- Organization and time management skills are a must: This role will be responsible for a series of projects and will require strong attention to detail
- Must display professionalism and collaborative attitude: This role will be working with cross-functional departments and external stakeholders
- Possess strong understanding and experience in B2B marketing
- Familiarity with social media scheduling tools
- Paid Social Ads experience is an asset
- Experience with influencer marketing is an asset
- Familiarity with Asana (nice to have)
- Sunpan Trading & Importing Inc. is an equal opportunity employer, and we believe that diversity is the reason behind our success. We are committed to fair and accessible employment practices._
- In accordance with the Ontario Human Rights Code and Accessibility for Ontarians with Disabilities Act, accommodation will be provided in all parts of the hiring process. Applicants should make their needs known by contacting us in advance. Our HR department will consult with you so that arrangements can be made for reasonable acco