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Marketing Portfolio Manager

2 weeks ago

Edmonton, Alberta, Canada Finning Full time $80,000 - $120,000 per year

Company:
Finning Canada

Number of Openings:
1

Worker Type:
Permanent

Position Overview:
Location: Edmonton, Alberta

Reports to: Director, Marketing and Customer Experience

Are you a strategic marketer who thrives on turning customer insights into impactful campaigns? Do you love collaborating across teams to drive growth and shape market strategy? Finning is looking for a Marketing Portfolio Manager – Rentals to lead integrated marketing initiatives that fuel customer engagement, generate leads, and elevate our brand across Canada.

This role is ideal for a seasoned marketing professional who combines strategic thinking with hands-on execution, and who can influence without authority to align cross-functional teams around a shared vision.

Job Description:
Key Responsibilities

  • Lead the development and execution of portfolio-specific marketing strategies aligned with business growth objectives.
  • Champion customer-centric marketing by embedding insights from customer feedback, market research, and sales data.
  • Collaborate with Sales, Product Management, Customer Experience, and Events teams to ensure alignment and integration of marketing initiatives.
  • Manage and optimize the annual marketing calendar across digital, traditional, and experiential channels.
  • Pilot and refine marketing tactics by customer segment and region, adjusting based on performance analytics.
  • Partner with Sales leadership to design and execute lead generation programs that drive pipeline growth.
  • Develop and manage creative briefs, ensuring alignment with brand standards and campaign objectives.
  • Guide internal and external creative teams to deliver high-impact, error-free marketing assets.
  • Ensure all content reflects brand voice, values, and resonates with target audiences
  • Influence senior stakeholders to gain buy-in on marketing strategies and priorities.
  • Represent the marketing function in cross-departmental initiatives and leadership forums.

Qualifications

  • Bachelor's degree in marketing, Business, Communications, or related field.
  • Minimum 7 years of progressive experience in B2B marketing, sales enablement, or customer experience.
  • Proven track record in developing and executing integrated marketing strategies.
  • Strong organizational and project management skills; able to manage multiple priorities and deadlines.
  • Exceptional communication, negotiation, and interpersonal skills.
  • Experience engaging senior stakeholders and cross-functional teams.
  • Proficiency with CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot).
  • Customer-facing experience is a strong asset.

At Finning, we prioritize creating a diverse and inclusive environment. We are proud to be an equal opportunity employer, and we actively encourage all individuals to express themselves and achieve their full potential. As a company, we continuously strive to enhance our outreach to individuals of all backgrounds and identities. We do not discriminate against applicants based on gender identity, race, national and ethnic origin, religion, age, sexual orientation, marital and family status, and/or mental or physical disabilities. Furthermore, Finning is committed to collaborating with and providing reasonable accommodations /adjustments to individuals with disabilities. If you require an adjustment/accommodation at any point during the recruitment process, please inform your recruiter.