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Fashion marketing manager

2 weeks ago

Edmonton, Alberta, Canada Arum Lily Edmonton Full time

Overview

We are seeking a dynamic and strategic Fashion Marketing Manager to lead our brand's marketing initiatives within the fashion industry. The ideal candidate will have a strong background in digital marketing, content creation, and multichannel campaigns, with a passion for fashion trends and consumer engagement. This role offers an exciting opportunity to shape our brand presence across various platforms, utilizing innovative marketing strategies to drive growth and customer loyalty.

Duties

  • Develop and execute comprehensive marketing strategies aligned with brand goals, including SEO, social media marketing, and multichannel campaigns.
  • Manage digital advertising efforts such as Facebook Advertising, Google AdWords, and performance marketing to maximize reach and ROI.
  • Oversee content marketing initiatives including copywriting, product management, and creative development using Adobe Creative Suite.
  • Implement marketing automation tools to streamline campaigns, track analytics, and optimize performance across channels like email marketing and Google Analytics.
  • Coordinate e-commerce activities and maintain website content via WordPress and HTML updates to enhance user experience.
  • Conduct market research to identify trends, target audiences, and competitive insights for effective B2B marketing strategies.
  • Collaborate with sales teams to develop advertising sales pitches and promotional materials for print advertising and digital platforms.
  • Manage budgets for campaigns, monitor campaign performance metrics, and prepare reports for executive review.
  • Stay current with industry trends in digital marketing, social media platforms, and fashion industry developments to ensure innovative outreach.

Requirements

  • Proven experience in digital marketing roles within the fashion or retail industry.
  • Strong knowledge of SEO, social media marketing, content marketing, and multichannel campaign management.
  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator), WordPress, HTML, Google Analytics, Google AdWords, Facebook Advertising, and marketing automation tools.
  • Excellent copywriting skills with the ability to craft compelling content tailored to target audiences.
  • Experience with e-commerce platforms and product management tools.
  • Analytical mindset with the ability to interpret data insights for campaign optimization.
  • Strong project management skills with the ability to handle multiple campaigns simultaneously within budget constraints.
  • B2B marketing experience is a plus.
  • Creative thinker with a passion for fashion trends and consumer engagement strategies. This role is ideal for a motivated marketing professional eager to make a significant impact in the fashion industry through innovative digital strategies and compelling brand storytelling.

Job Type: Part-time

Pay: From $20.00 per hour

Expected hours: 15 – 30 per week

Work Location: In person