Marketing Manager

Marketing Manager

THE SPONSORSHIP COLLECTIVE

Is this you?

Your middle name is Marketing. You live, breathe, eat, sleep all things Marketing. You are up to date on current strategies and always researching and learning about new strategies.

Data fuels your marketing strategy. You are quick to notice trends and capitalize on opportunities or pivot to overcome challenges.

You have experience across several types of marketing: SEO, Ads, Social, YouTube etc.

Working as a team motivates your individual efforts. You feel supported and encouraged by working with sales and operations to bring company goals to life.

You have a tool box filled with past experience in Ads, lead generation, lead nurturing, copywriting, data analysis and maybe even sales.

Skilled in creating, organizing, and distributing digital content and has a passion for online advertising.

Who we are

We are a consulting company that helps our clients professionalize their sponsorship program. We support clients from all different backgrounds in achieving their sponsorship goals and increasing their impact.

Our clients are diverse and include the following industries: festivals, conferences, non profits, motorsport, athletes, podcasters and sport teams. Many of our clients join us not knowing a single thing about their property, audience or value and within 90 days sell six-figure sponsorship deals Our team is resilient, committed and encouraging. We are always looking for ways to grow and improve, both personally and professionally. We believe that when we bring our best, so do our clients and coworkers.

About the role

The Marketing Manager is a marketing strategist first and foremost. You will work remotely with occasional travel for internal meetings (quarterly). You will be responsible for managing all of The Sponsorship Collective's marketing efforts and introducing new strategies.

You will collaborate daily with the Sales Manager, Operations Manager and Manager of Client Services and will report to, and work closely with, the CEO. You will manage all service providers and build an internal team over time.

Responsibilities and KPIs

• Generate 450 new calls per month for the sales team. If you have never done lead gen, this role is not for you. You will create content, run ads and give away free templates and webinars in exchange for email addresses and work with our copywriter to get people to book calls or respond to our appointment setters calls
• You will work with our ads agency and will be involved in the creation of ads, copy, lead magnets and campaigns. You will manage the advertising budget and maintain approved CPA and CPLs as well as close rates on calls booked
• Develop reports evaluating the performance and effectiveness of lead generation and sales activities. Analyze data to optimize conversions and revenue. Keep records of leads per sale, sales per week, and build data on team productivity
• Working with our copywriters, manage all email marketing, including, but not limited to, auto responders in funnels as well as regular marketing communication
• Build our social media presence. Increase fans and followers on Facebook, YouTube and LinkedIn. Create and execute an editorial calendar. Use social media to increase leads and sales appointments and to provide support to help sales hit their closing goals.
• Manage freelance designers to complete all creative needs including design and branding requests, all website properties, and video production support
• Executing webinar events and marketing campaigns
• Create and manage content for youtube video production
• Constantly monitoring our funnels and improving the performance of individual communications
• Think quantitatively and strategically, always testing new copy concepts, designs, and other channels presenting results to management to in concise, readable, and action-oriented way
• Provide daily updates to the CEO and leadership team

Requirements

• 3 - 5 years experience in a lead gen role
• Hubspot experience is essential for this role
• Achieve results above and beyond what is expected, always aiming to over deliver
• Solid understanding of SEO concepts, digital marketing and funnels
• Demonstrated success in direct response marketing lead generation including managing ad budgets
• Experience creating high-converting marketing copy

Job Type:

• Permanent, full-time (40 hours)
• This position is fully virtual though occasional travel to Toronto or Ottawa will be required times per year)

Remuneration:

• RRSP match, 4 weeks vacation, comprehensive benefits plan
• The salary range for this role is $80,000 - $100,000 per year plus bonus based on achieving KPIs

How to Apply:

Step 1: Visit our website and YouTube channel to get a feel for our approach and business.

Step 2: Write a cover letter outlining your background, interest in the position as well as three major accomplishments that speak directly to the requirements of the role.

Step 3: Include an up to date resume and link to your LinkedIn profile.

Please send your application by email to with the subject line: Marketing Manager, First and Last Name

Job Type: Full-time

Pay: $80,000.00-$100,000.00 per year

Benefits:

• Dental care
• Paid time off
• RRSP match

Work Location: Remote