Marketing Manager

About the Role:

Reporting to the Director of Leasing and Marketing, you will be responsible for executing the strategic marketing plan for various purpose-built communities across the GTA. You will serve as a trusted advisor and will execute a full complement of marketing initiatives to enhance market positioning, which may include; but not limited to: completing necessary market studies to inform decision making, executing marketing campaigns, while ensuring the company's overall business growth objectives.

What You'll Do:

As a Marketing Manager, you will be responsible for a wide range of strategic and executional duties, including:

Strategy & Planning:

• Contribute valuable marketing insights, relevant market intelligence, and recommendations to strategic plans to help achieve marketing objectives.
• Produce competitive market analysis (CMA) to inform marketing strategy, product development, and the creation of marketing collateral.
• Collaborate with leasing & operations teams to inform digital strategies.
• Strategize on ways to continuously improve the resident experience across all communities.

Campaign & Digital Execution:

• Manage major marketing initiatives, including collaborating with marketing agencies on creative development, digital media, and communications.
• Manage the company's social media accounts, working with the marketing agency to curate impactful campaigns that engage the consumer audience and improve lead generation.
• Ensure the company website(s) are up-to-date, offer a user-friendly experience, and are mobile optimized.
• Execute e-marketing campaigns strategically utilizing CRM databases.
• Ensure CRM systems accurately capture resident information to facilitate successful email campaigns.

Reporting & Analysis:

• Produce analytic reports on the performance of SEO & SEM campaigns, social media, and eMarketing campaigns.
• Track key metrics (KPI's) on a regular basis, reporting on results, trends, and opportunities to improve engagement, likes, and followers on various social channels.
• Report on current market data, industry-related news releases, and lease performance for new building completions.
• Visit competitors and maintain real estate research and market intelligence databases by project/submarket to obtain necessary data.
• Structure, compile, and draft various reports, including confidential information memoranda, market study analyses, responses to Requests for Proposals (RFPs), and other ad-hoc reports.

Administration & Coordination:

• Review consultant contracts, track performance, and ensure successful completion of activities and resource management.
• Help coordinate community events, including aid in selecting an appropriate location, staffing, and promotion.
• Ensure model suites are merchandised appropriately.
• Track and monitor costs against project budgets and prepare invoice details for approval.
• Arrange for company attendance at relevant industry events and conferences.
• Facilitate industry award submission entries (i.e., BILD, CFAA).
• Cultivate positive business relationships with company executives, operations teams, and industry professionals.

Who You Are:

We are seeking a highly driven individual with strong communication skills and a preference for the real estate industry:

• Post-secondary education in Marketing, Business Administration, or a similar program.
• 1– 3 years of relevant work experience.
• Industry Interest: Real estate experience or a strong interest in this industry is highly preferred.
• Excellent interpersonal skills to interact effectively with coworkers, residents, partners, and other external stakeholders.
• Ability to thrive in a fast-paced environment with changing priorities and deadlines.

About Shiplake Properties:

Shiplake Properties Ltd. is a third-generation family-owned business, constructing urban residences for nearly 80 years. We own and manage a variety of apartment complexes tailored to different lifestyle needs. With a focus on innovation, service, and community, we pride ourselves on fostering supportive and dynamic workplaces where employees can grow and thrive.

Shiplake Properties is proud to be Certified by Great Place To Work, the global authority on workplace culture, employee experience and leadership behaviour, based on what employees say. Great Place to Work Certification is recognized worldwide and is the global benchmark for identifying and distinguishing outstanding employee experience. As a member of our team, you can expect to be part of an organization that is committed to creating a workplace where you can be both focused and fulfilled. We are a company that empowers our team members to make a difference through our core values: customer obsession, innovation, operational excellence, and a commitment to long-term thinking. 

We are proud to be an employer committed to diversity and inclusion in all our locations and in our hiring practices. We believe in hiring the best talent whose skills and abilities contribute to the success of the organization and who reflect the communities in which we live and work. We welcome applications from a wide range of qualified candidates, including people with disabilities. If you require assistance or accommodation throughout the application process, please inform us and we will work with you to ensure your needs are accommodated.

We thank all applicants for their interest; however, only those selected for further consideration will be contacted.

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