Marketing Manager

Lumerate is growing rapidly, and we're searching for an experienced
Marketing Manager
to join our rapidly growing MedTech brand Zapyrus for the journey

Who is Lumerate?

Lumerate is a Toronto-based SaaS company that has built game-changing technology to help sales teams accelerate revenue growth. We help our customers achieve the full picture of their industries. We also strive to achieve our own personal full pictures from a career fulfillment and learning perspective. We're in the business of gathering intelligence about industries and delivering it to the right people within those industries through innovative software interfaces. Our vision is to be the world's most useful and trusted source of information for professionals seeking to understand what's happening in their industry.

Our mission: To deliver industry awareness to an ever-increasing number of people, in whatever way helps them to make the most informed decisions, take the most immediate action and be the most awesome at their unique jobs.

All about Zapyrus

Zapyrus, Lumerate's second product, is an actionable business market intelligence tool designed for sales and marketing professionals in the MedTech industry to understand everything that is happening in their industry niches. Today MedTech service providers such as CROs, quality, regulatory, design and engineering, and CDMOs all over the world trust Zapyrus for their sales research. Zapyrus is on an exciting growth journey and we are excited to find like gritty and passionate individuals seeking the opportunity to experience firsthand how to grow a brand from early launch days to market maturity. We are excited to meet innovative thinkers who are customer centric. With any successful startup venture, being together to solve complex challenges is a critical factor to success. This is why we are looking for an individual that can add a hybrid presence to the Zapyrus team.

What the role looks like:

Zapyrus is seeking a dynamic and results-driven Marketing Manager
to lead and expand our business growth initiatives. This strategic leader will be responsible for developing and implementing marketing strategies, overseeing online marketing efforts (including social media and SEO), responsible for managing the overall brand image and messaging, marketing for specific product lines, and managing social media presence and content. The ideal candidate has a strong background in marketing strategies, website design/digital design background, and HubSpot experience.

What you'll be responsible for:

• Marketing Strategy & Execution:
  Develop and implement marketing strategies, including managing Google and LinkedIn ads, overseeing online marketing efforts, and managing the overall brand image and messaging.
• Marketing Operations & Tech:
  Implement and manage HubSpot workflow automations and customer campaigns. Ensure data accuracy is maintained across Salesforce and HubSpot for reporting (e.g., predetermined lead source names used consistently). Create dashboards that help customer-facing teams engage with organic social-related prospects/customers and support conversion throughout the sales cycle.
• Content & Design:
  Manage partnership content, create content for sales and customer empowerment teams (e.g., 1-pagers, videos, sales decks, website collateral), and design sales and marketing slides.
• Events & Partnerships:
  Manage event organization, conference planning and bookings, and lead routing towards Business Development Managers.

Who will be successful in this role?

• You have a background in science:
  This is a key requirement for the MedTech space, whether through your education or professional experience.
• You are an expert builder with a design portfolio:
  You are experienced in digital graphic and content design and have a portfolio to showcase your work.
• You have a builder's mindset:
  You're a detail-oriented, resourceful problem-solver who enjoys building a modern marketing process that scales.
• You have leadership potential:
  You're interested in managing and mentoring a small marketing team in the future.
• You have a strong tech stack background:
  You have proficiency in CRM tools and business analytics software like Salesforce and HubSpot.
• You are a continuous learner
  : You're that kid who keeps asking questions in class and always needs to know why.
• Detail-Oriented:
  In your cover letter include the word located at these coordinates ,

Why Join Zapyrus?

• Opportunity to build a modern marketing process that scales.
• Opportunity to lead and shape the growth strategy of a cutting-edge company.
• Competitive salary.
• Collaborative and innovative work environment.
• Work with a dynamic and collaborative team.
• Professional development and career advancement opportunities.

If you are a strategic thinker with a passion for business communication and connecting with client problems, we'd love to hear from you

Why Lumerate? Fancy perks etc.

• Help shape the future of a bootstrapped and profitable Canadian tech company.
• Earn yourself some equity (employee options make up 20% of the value of the company at all times).
• Be a part of a tightly-knit team with a thriving hybrid culture.
• Three weeks paid vacation + paid statutory holidays.
• Enjoy a dedicated work space at our open-concept office (located in the Junction Triangle) and enjoy the benefits of in-person interactions with colleagues 3 days per week.
• Upgrade your home office setup with our hybrid stipend.
• Join us for our annual all-company retreat (past destinations include Bermuda, Iceland, Costa Rica and Spain)
• Earn additional paid vacation days with continued learning ($1000 annual stipend for courses and classes).
• Take part in our Employee Giving Program (you choose the causes and the company provides the funds).
• Basic and extended health and dental benefits.
• Paid and topped-up maternal and parental leave.

Salary:
CAD $70,000 - $100,000 OTE

Start Date:
We are looking for someone to start as soon as possible, but can be flexible according to the availability of the successful candidate.

Location:
We look forward to welcoming our new Marketing Manager to our West End Toronto office (1655 Dupont St) three days per week as part of our hybrid crew.

As our first Marketing Manager you'll have the opportunity to make a massive impact at all levels of the organization. We can't wait to meet you

Apply today by submitting your cover letter and resume. While we thank all candidates for their interest.
Please note that applications without a cover letter will not be considered.

Lumerate is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.