Marketing Manager

At Broadridge, we've built a culture where the highest goal is to empower others to accomplish more. If you're passionate about developing your career, while helping others along the way, come join the Broadridge team.

Broadridge is Growing Join Broadridge Advisor Solutions (BAS) as a
Marketing Manager on a 12-months contract,
where you'll play a central role in delivering impactful campaigns and supporting our continued success. Broadridge Advisor Solutions provides financial advisors and wealth management firms with innovative marketing solutions, helping them connect with clients, grow their business, and strengthen their brand. In this role, you'll join BAS marketing team helping to manage key campaigns that raise awareness and interest for new advisor marketing products and addons into the marketplace. This role works cross-departmentally with Marketing, Sales, Product and Customer Success teams to help support the adoption and retention of key BAS solutions.

Work-Mode:
This is a remote role where you will work off-site. Travel is limited and generally used for team learning and collaboration meetings.

Key Responsibilities:
Messaging & Positioning:

• Craft compelling messaging and positioning that differentiates our offerings in the marketplace and resonates with our target buyer personas
• Work with the marketing, sales and business teams to create collateral and other marketing materials (e.g., videos, product webpages, etc) that communicate product benefits effectively
• Execution of marketing campaigns to promote capabilities and communicate to key stakeholders

Campaign Development & Execution:

• Lead the development and execution of integrated marketing campaigns, leveraging various channels (digital, social media, email, PR, events etc.)
• Monitor and analyze campaign performance, making data-driven adjustments to optimize effectiveness
• Coordinate with internal teams and external agencies to ensure timely execution of marketing initiatives

Digital Marketing & Online Presence:

• Collaborate with other marketing team members to enhance online visibility and engagement of Broadridge Advisor Solutions
• Work closely with client service, sales, product and marketing teams to ensure alignment on messaging and market needs
• Regularly report on marketing performance metrics and insights to key stakeholders

Target Audience & Research

• Contribute to on-going understanding of buyers, who they are, how they buy and their key purchasing criteria
• Understand the competitive landscape - be an expert on our competition and how they are positioned
• Work cross-departmentally to compile key proof points and research that help demonstrate the value and need of key marketing solutions

Qualifications:

• University/college degree in business or marketing-related field (PR, Advertising, Marketing & Communications)
• 4+ years of marketing experience considered an asset
• Strong written and verbal communication skills to communicate effectively with internal and external stakeholders
• Proven track record of success in marketing with measurable results
• Analytical skills and experience bringing products to market
• In-depth knowledge working with marketing and design tools (e.g., Hubspot, MailChimp, Wix, Hootsuite, Google Analytics etc.)

Hourly range : 40-45/hr CAD
Broadridge considers various factors when evaluating a candidate's final salary including, but not limited to, relevant experience, skills, and education.
We are dedicated to fostering a collaborative, engaging, and inclusive environment and are committed to providing a workplace that empowers associates to be authentic and bring their best to work. We believe that associates do their best when they feel safe, understood, and valued, and we work diligently and collaboratively to ensure Broadridge is a company—and ultimately a community—that recognizes and celebrates everyone's unique perspective.

Use of AI in Hiring
As part of the recruiting process, Broadridge may use technology, including artificial intelligence (AI)-based tools, to help review and evaluate applications. These tools are used only to support our recruiters and hiring managers, and all employment decisions include human review to ensure fairness, accuracy, and compliance with applicable laws. Please note that honesty and transparency are critical to our hiring process. Any attempt to falsify, misrepresent, or disguise information in an application, resume, assessment, or interview will result in disqualification from consideration.