Marketing Manager

Marketing Manager - Enterprise

Remote: Toronto, ON (Within GTA region)

About GHGSat

GHGSAT offers greenhouse gas detection, measurement, and monitoring services to industrial and government customers around the world. We use our own satellites and aircraft sensors, combined with third-party data, to help industrial emitters better understand, control, and reduce their emissions.

GHGSAT's capability is unique: we provide high-resolution, local measurements of atmospheric methane and carbon dioxide concentration from space. This further enables us to detect greenhouse gas emitters and to visualize and quantify their emissions.

About the job

As a Marketing Manager at GHGSat, you will be the strategic driver of new ideas to build awareness and generate leads. You will work with the dynamic I&G teams to help bring GHGSat's vision and unique value proposition to the many companies who are keen to monitor and reduce their emissions.  Reporting to the Director of Marketing, and with the support of a strong marketing team, you will play a significant role in supporting of the organization's ambitious growth goals.

Key Responsibilities:

1. Lead Generation:

• Develop and execute comprehensive lead generation strategies to support the sales team in meeting targets

• Utilize various marketing channels such as digital advertising, email campaigns, social media, and content marketing to generate high-quality leads.

• Identify new opportunities to increase leads across the funnel (TOFU/MOFU/BOFU). Examples include but are not limited to sponsorships, trade associations and publications, targeted ABM campaigns, email marketing, etc.

• Support Partnerships team to support marketing activities and drive partner lead gen

• Work with Growth Marketing and Marketing Ops to track campaigns and measure results

2. Global Event Strategy:

• Identify and collaborate with the sales team on trade shows/events, to prioritize ones to participate in; with a lens towards awareness, consideration, lead gen, revenue and ROI – providing analysis and recommendations on future participation

• Work closely with Events Manager to ensure flawless execution of events and provide them with the right information so we are putting our best foot forward

• Explore other types of events (i.e. webinars, executive roundtables, VIP events, etc.) to try to generate more meetings and opportunities

3. Sales Enablement & Content Creation Oversight:

• Working with your sales counterparts, proactively identify tools and resources they can use to help increase new meetings, lead conversions and deal closings

• Work with PR to identify thought leadership content to improve brand awareness, especially pertaining to target market

• Lead the development of a library of customer stories, case studies, white papers, etc. that would be of interest to our target market

• Partner with Product Marketing to ensure that messaging, value propositions, one-pagers are aligned with the needs of the sales team as well as with the product team

4. Marketing Team Support:

• As a lean team we all roll our sleeves up to get the job done. Your willingness to chip in and help out is critical to the overall success of the team

Qualifications:

• Proven experience (3-5 years) in an enterprise B2B marketing manager role, with a focus on lead generation, event management, and content creation -  working with landfill operators, financial services, waste management or energy providers is preferred.

• Sound understanding of digital marketing channels, analytics tools, and CRM systems (e.g., Salesforce) to drive lead generation and track campaign performance.

• Effective communication and interpersonal abilities, with a knack for building relationships and influencing stakeholders across the organization.

• Highly organized, detail-oriented, and capable of managing multiple projects simultaneously in a fast-paced environment.

• Strong balance between creative thinker with a strategic mindset and a go getter to execute plans flawlessly.

• Email Marketing, Website Content and Branding experience a plus

• Ideally a Bachelor's Degree in Marketing, Business Administration, or a related field

• Competitive OTE + stock options for all full-time employees

• Health/Dental benefits

• Paid Time Off + floating statutory holidays

• Flexible work environment

GHGSat offers a creative and highly motivating work environment. We offer competitive salaries, health and social benefits including flex-time and continuing development. We are committed to a diverse and inclusive workplace. GHGSat is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, , age, or other legally protected status. If you would like to request an accommodation, please notify your recruiter.