Digital Copywriter

This is a remote role open to candidates across Canada. While there's a possibility of setting up a future office in the GTA, we'll always support a flexible work-from-home option.

If you thrive on making people laugh with your clever Threads posts, "study" TikTok trends during your downtime, find yourself lost in the flow while drafting blog articles, or know how to turn Instagram Reels into engagement magnets—this might be the role you've been looking for. Add in the ability to curate flawless Pinterest boards, whip up SEO-friendly website copy in minutes, and analyze email campaigns just for fun… and you'll fit right in with our team. Bonus: sweatpants are always welcome.

We're looking for a full-time Digital Copywriter to research, plan, and write compelling copy across multiple channels—including organic social, email/SMS, and web content—as part of our "Full Circle Approach to Digital Marketing."

Who We Are

Founded in 2015, we're a Toronto-based but fully remote digital agency of 20+ marketers, designers, and strategists. We specialize in Shopify Plus brands but work with businesses of all shapes and sizes worldwide. Our services include paid and organic social, email/SMS marketing and automation, web design & dev, branding, influencer collaborations, fulfillment, Amazon management, and customer service.

Our clients span industries like beauty, fashion, home goods, wellness, food, CPG, real estate, and beyond. You may have seen some of them in Vogue, Forbes, Cosmopolitan, GOOP, or on shelves at Walmart, Target, Loblaws—we even support a client who hosted the White House Correspondents' Dinner.

In This Role, You'll:

• Stay on top of trends and platform updates to be the go-to for social and digital copy best practices.
• Take ownership of client copy across social, email, SMS, web, and ads—ensuring everything is strategic, engaging, and on-brand.
• Work hand-in-hand with designers, strategists, and account managers to craft content that moves the needle.
• Monitor performance metrics and partner with our Digital Analyst to refine and optimize your work.
• Contribute to the bigger marketing picture by aligning copy with every stage of the customer journey.
• Continuously sharpen your skills through feedback, training, and self-development.
• Balance deadlines, budgets, and task prioritization with the help of our Project Coordinator.

Success Looks Like:

• Social engagement rates, email open/click metrics, and SEO traffic improvements tied to your work.
• Consistently delivering polished copy on time and within scope.
• Bringing new ideas, trend insights, and creative solutions to the team.
• Being a reliable teammate who contributes to our collaborative culture.

What We're Looking For:

• 1–2 years' experience in a copywriting role focused on digital marketing.
• Proven results managing social channels and producing content that drives engagement.
• Experience writing across email, web, and other digital platforms.
• Strong understanding of how copy supports broader marketing goals.
• Comfort writing for diverse industries and adapting to multiple brand voices.
• Analytical mindset with the ability to use metrics to inform strategy.
• Extreme attention to detail (include the code isdc2025 in your cover letter).
• Someone who thrives in a casual, collaborative, remote-first work culture.

Why You'll Love Working Here:

• Fully remote (forever), with a hybrid option if we add a GTA office.
• A team that actually likes hanging out together.
• Weekly stretch breaks, game time, and company events (from Muskoka retreats to murder mystery nights).
• Health Spending Account (benefits).
• Two weeks' vacation + five personal days.
• Free swag from our in-house shop (and client freebies too).
• Performance-based bonus opportunities.
• Internal growth and promotion opportunities (95% of promotions come from within).
• The freedom to experiment, take risks, and make an impact.

A Few Things to Know About Us:

• Trust is everything—we empower you to own your role.
• Training is intensive at the start so you feel confident and supported.
• We're female-led and dedicated to creating space for women to thrive.
• We are proudly 2SLGBTQIA+, BIPOC, and disability-inclusive.
• We expect the best from ourselves, and from each other.

Sound like a fit? Send your CV and examples of your work to careers[at]insocial[dot]ca

Job Types: Full-time, Permanent

Pay: From $50,000.00 per year

Benefits:

• Casual dress
• Company events
• Dental care
• Extended health care
• Paid time off
• Vision care
• Work from home

Education:

• Bachelor's Degree (preferred)

Experience:

• Writing Skills: 1 year (preferred)
• Digital Marketing: 1 year (preferred)
• Social Media Management: 1 year (preferred)

Language:

• English (required)

Work Location: Remote