E-commerce Content Specialist

1 week ago

REMOTE, Canada Shop Innovator Full time

Location: Remote (Eastern time zone preferred)

Position Type: Part-Time or Full-Time

Reports To: Creative Director

About Shop Innovator

We're a boutique digital agency specializing in scaling high-ticket, brick-and-click Shopify brands. Our clients sell premium physical products—think fire pits, backyard greenhouses, artisan rugs, and Hi-Fi audio equipment. We help them transform underperforming online stores into polished, high-converting brand experiences that build trust and increase revenue.

Our mission is simple: turn browsers into customers.

Who We're Looking For

We're hiring a conversion-savvy eCommerce content specialist who can write like a strategist and think like a buyer. You're not just a writer—you're a digital sales architect. You understand the emotional complexity of high-ticket buying decisions and know how to use content to build trust, clarify value, and guide people to purchase.

This is not a junior copywriting role churning out generic SEO blogs. You'll collaborate with our creative and strategy teams to craft high-impact content that directly supports our clients' sales and marketing goals.

Responsibilities

  • Write conversion-optimized website content: product pages, collection intros, About Us pages, and landing pages.

  • Collaborate with our email marketers to develop content that can be used in campaigns & flows. 

  • Collaborate on quarterly promotion plans and content calendars across multiple client accounts.

  • Interview business owners and customers to craft authentic customer stories and testimonials

  • Optimize existing content for clarity, hierarchy, and engagement (not just keywords)

  • Ensure brand voice consistency across all assets.

  • Apply best practices in high-ticket UX writing, persuasive frameworks, and storytelling for luxury/premium brands

What You Bring

  • 3+ years of e-commerce copywriting experience, preferably in home, garden, or luxury consumer categories

  • Proven success writing for high-AOV or considered-purchase products ($500+)

  • Deep understanding of the Shopify platform and customer buying behavior

  • Experience writing for multiple stages of the customer journey: awareness, consideration, conversion, and retention

  • Ability to balance brand personality with conversion goals

  • Comfort working with project management tools like ClickUp

  • Self-directed, reliable, curious, and coachable

  • Bonus: Familiarity with Klaviyo, Hotjar, or GA4 data to inform copy decisions

This Role Is Ideal If You...

  • Are a strategic thinker who sees content as part of a bigger conversion system

  • Have an eye for online store UX, not just words

  • Are obsessed with clarity, trust-building, and hierarchy

  • Enjoy working with small, collaborative teams

  • Love helping good brands grow with great storytelling

What You'll Get

  • Flexibility: Work from anywhere on a schedule that suits you

  • Meaningful projects: Work with purpose-driven premium brands

  • Growth: Collaborate with a team of seasoned strategists, designers, and marketers

  • Predictability: Join a team that plans in 90-day cycles (no chaos culture)

  • Creative freedom: Your insights are valued—not micromanaged

How to Apply

Send your portfolio, resume, and a short Loom video telling us why you're a perfect fit for this role to [email protected].

Bonus points if you include a sample of:

  • A product or About Us page you wrote for an e-commerce brand

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