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Segment Campaign Manager

37 minutes ago

Oakville, Ontario, Canada Geotab Full time
Who you are:

We are always looking for amazing talent who can contribute to our growth and deliver results Geotab is seeking a Segment Campaign Manager who will spearhead the development and execution of high-impact, integrated segment marketing campaigns that directly contribute to achieving revenue objectives. The projects will vary in scope, complexity, and affected business area. If you love technology, and are keen to join an industry leader — we would love to hear from you

What you'll do:

As a Segment Campaign Manager, your key area of responsibility will be spearheading the development of strategic annual demand generation plans and full-funnel marketing initiatives to maximize lead conversion and pipeline generation. You will also be responsible for budget management, including routine spend optimization and ROI analysis. You will need to work closely with Geotab's Marketing Automation, Revenue Operations, Sales, Content, Creative, and Digital teams, as well as communicate with external agencies and vendors.

To be successful in this role, you will be a strategic, data-driven, and results-oriented professional with exceptional verbal and written communication skills and the ability to influence across all organizational levels. In addition, the successful candidate will have strong project management and analytical skills, with a proactive approach to identifying innovative ideas and managing multiple priorities in a fast-paced environment.

How you'll make an impact:

  • Develop and manage the end-to-end segment campaign marketing strategy, including campaign planning workbooks and strategic annual campaign plans, to drive new customer acquisition, account expansion, and customer retention.

  • Partner with segment marketing, product marketing, channel marketing, and business development to ensure alignment of campaign strategies with overall segment business goals.

  • Collaborate with Marketing Automation, Revenue Operations, and Sales teams to develop dynamic nurturing campaigns, optimize marketing qualification methodology for lead pass-through, and manage the lead pipeline from MAL to closed-won/lost.

  • Forecast, monitor, and analyze campaign metrics against KPAs to inform future campaign plans, optimize budget allocation, and deliver marketing ROI analysis and performance tracking. Champion continuous improvement by actively developing skills and identifying opportunities to enhance campaign processes and tools, including the evaluation and adoption of new marketing technologies.

  • Lead and guide agencies, vendors, and internal departments in the execution of advertising, full-funnel content, social media, success stories, sponsorships, events, webinars, podcasts, and channel/partner programs to achieve segment campaign objectives.

  • Collaborate with content, creative, digital, and sales teams to deliver Account-Based Marketing (ABM) and Always On programs aligned with campaign plans. Maintain Ideal Customer Profiles (ICPs) and continuously develop buyer personas to inform campaign/content strategy at the segment and targeted account level.

  • Establish subject matter expertise in the assigned segment, leveraging competitive/market analysis to create differentiated campaigns and messaging that highlight Geotab's unique value proposition and attract ideal leads. Support Geotab's annual customer and partner conference "Connect" with segment campaign plans and programs.

What you'll bring to the role:

  • 5 - 8 years of experience in B2B SaaS marketing and marketing campaign strategy development and execution.

  • Post-Secondary Diploma/Degree specialization in Marketing or a related field; preferred certification in marketing or a related discipline.

  • Strong aptitude for CRM systems (Salesforce), marketing automation (Salesforce Marketing Cloud), workflow tools (Jira), Google Suite, and AI tools (Gemini, ChatGPT).

  • Previous experience in Commercial Transportation, Field Services, or Telematics industries is a strong asset.

  • Proficient in paid digital marketing and ABM platforms such as 6sense, LinkedIn, and Stackadapt.

  • Excellent interpersonal skills including diplomacy, negotiation, and the ability to thrive in a flat, dynamic organizational structure.

If you got this far, we hope you're feeling excited about this role Even if you don't feel you meet every single requirement, we still encourage you to apply.

Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.

This posting is for an existing vacancy.

Why job seekers choose Geotab:

Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program

*The above are offered to full-time permanent employees only

How we work:

At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology

We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, "Geotab"), you acknowledge Geotab's collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to learn more about what happens with your personal data.