Marketing and Communications Specialist

Job Description: We are seeking an experienced Marketing and Communications Specialist to join the Marketing and Communications Team . The ideal candidate will have an entrepreneurial spirit, works well on a small team, and can mange stakeholder expectations in a dynamic environment. A passion and interest in the circular economy and a willingness to learn is critical. This role requires a creative individual who can manage multiple tasks and projects, ensuring high-quality execution and timely delivery.

Skills and Qualifications:

• Degree or equivalent in Marketing, Communications, or related fields.

• Minimum of 5 years of progressive experience in Marketing and Communications, agency experience an asset.

• Strong design sensibility with proficiency in Canva and Adobe Creative Suite and familiarity with professional design standards.

• A strong interest in advancing sustainable practices and a proactive willingness to learn and grow within this evolving sector.

• Demonstrated expertise in email marketing strategy, including campaign creation, segmentation, and performance analysis.

• Exceptional writing and editing skills, with mastery of grammar, style, and brand voice. Familiarity with Canadian Press Style necessary.

• Proven ability to manage multiple complex projects, ensuring timely delivery and measurable results.

• Hands-on experience with digital advertising platforms (Google Ads, Meta Ads, etc.), with ability to optimize campaigns for ROI.

• Deep understanding of marketing trends, analytics, and audience insights.

• Excellent interpersonal skills, with the ability to collaborate across teams and communicate effectively.

• Experience translating complex information into clear, compelling narratives that support decision-making with diverse audiences including C-suite.

Responsibilities:

Brand and Positioning

• Lead initiatives to strengthen brand awareness and positioning across target markets.

• Partner with cross-functional teams across Canada and the state of Michigan to craft and amplify Emterra brand internally and externally. Confidence in advising leadership on communications strategy.

• Develop a deep knowledge of Emterra Group business division, Ryse Solutions Inc. and its recycling education platform, , serving as an internal resource and trusted advisor to ensure all communications accurately reflect organizational priorities, industry positioning, and brand voice.

Digital Marketing

• Design and optimize digital ads to support recruitment, sales, and brand campaigns.

• Review and provide feedback on SEO-focused blog posts developed externally, as well as creating polished blog posts.

• Develop and execute email marketing to B2B audience ensuring clear, consistent messaging that aligns with brand identity.

• Manage social content creation, scheduling, and engagement for and Ryse Solutions' to strengthen brand visibility and audience connection.

• Monitor and manage public perception through proactive communications, and review management. Leverage customer and employee feedback to highlight positive stories, address concerns with professionalism, and build trust in the brand.

• Maintain and optimize company websites and intranet, ensuring content accuracy, user experience, and adherence to brand standards.

• Use analytics to measure web page success and recommend improvements.

• Produce short-form video for digital signage, websites, and social platforms.

Collateral Creation

• Own the content pipeline: plan, write, and edit on behalf of internal clients, in alignment with our brand.

• Develop internal and external communications (newsletters, announcements) and ensure consistent distribution across channels.

• Create professional marketing collateral (brochures, flyers, posters) aligned with brand standards.

• Draft and refine client communications and reports for B2B audiences, ensuring clarity and professionalism.

• Build and edit presentations that support executive and sales initiatives.

• Collaborative mindset, able to partner with cross-functional corporate services teams (e.g. HR, Sales, Operations, Health and Safety).

Why Work at Emterra Group: At Emterra Group, you won't just be chasing campaigns, you'll be shaping the story of a brand with deep Canadian roots that makes a positive impact on the world. Instead of juggling accounts, you'll focus your creativity on one mission with direct visibility to leadership and the security of long-term projects.

We offer the stability of an established organization with the energy of a brand that's still evolving. Your work has direct visibility to leadership, influence on company-wide initiatives, and the opportunity to leave a legacy that endures. If you're passionate about digital marketing and design, join us to elevate our presence and make a lasting impact. Emterra Group offers the best of both worlds: the excitement of shaping a brand and the stability of secure, meaningful work. Join us and help elevate our communications while contributing to something bigger than a campaign. Our culture, our climate, and our future.