Paid Media Manager

We are looking for an experienced, creative, and skilled Paid Search & Social Campaign Manager - a PPC Expert - someone with a passion and talent for marketing to join our dynamic team

The Paid Media Manager is responsible and accountable for executing, optimizing, and scaling paid media campaigns across search and paid social platforms. The Paid Media Manager owns the creation and development of paid media strategies within a defined scope and executes and adapts strategies for larger, more complex accounts that are led by a Senior Paid Media Manager or Director.

The successful candidate will:

• Be a PPC expert
• Have advanced experience in sponsored ads and paid digital advertising management (Google/Facebook/Instagram)
• Be skilled at campaign strategy development and implementation
• Excellent client communication skills
• Experience working with a team
• Demonstrate a willingness to support the team and grow through feedback and process improvements

About Candybox

Candybox Marketing is an award-winning, full-service digital marketing agency with a studio in Oakville, ON. We specialize in CRO, SEO, PPC, Web Design + Development, Branding, Social Media and Multimedia.

Listed on Canada's Fastest Growing Companies 7 years in a row

Certified as a Great Place to Work

We make the web sweet, and we want you on our team.

This is a full-time position for candidates located within drive time of our Studio in Oakville, Ontario, Canada.

Start Date: January 15-31, 2026

Responsibilities

Paid Media Ad Execution

• Execute paid media strategies ensuring alignment with project scope, client goals, budgets, and KPIs
• Create and develop paid media strategies within a defined scope,, including channel selection, budget allocation, targeting approach, and testing plans
• Execute and adapt strategies for larger or more complex accounts under the direction of a Senior Paid Media Manager or Director
• Build, manage, and optimize paid media campaigns across platforms including Google, Meta, LinkedIn, and others as required
• Implement best-practice campaign structures, targeting methodologies, bids, and budget controls
• Set up and monitor goals, KPIs, and conversion tracking to ensure performance accuracy
• Develop paid media insights backed by data and performance trends
• Produce and test ad copy, collaborating with the Creative team as needed
• Proactively identify, diagnose, and resolve campaign performance or delivery issues

Analytics, Tracking & Reporting

• Apply tracking and measurement best practices across all campaign platforms
• Analyze campaign performance and user behavior using Google Analytics 4 and platform data
• Accurately track and monitor KPIs to ensure reporting integrity
• Support Google Tag Manager setups and troubleshoot basic tracking issues
• Identify optimization opportunities based on performance insights and implement agreed-upon improvements
• Produce clear, accurate performance reports that communicate results, insights, and next steps to clients

Conversion Rate Optimization

• Evaluate performance and user behavior using Microsoft Clarity or other heat-mapping and session recording tools
• Develop and implement optimization solutions to improve conversion rates and campaign efficiency
• Identify conversion blockers and growth opportunities within landing pages and funnels
• Apply conversion best practices in collaboration with the Web Production team as needed
• Support A/B testing of offers, creatives, and copy
• Implement foundational conversion rate boosters such as trust signals, CTAs, urgency, and clarity improvements

Account & Stakeholder Support

• Own and support day-to-day account management and execution responsibilities
• Participate in client calls, performance reviews, and internal strategy discussions
• Surface performance trends, risks, and growth opportunities for review with Senior team members
• Support strategic recommendations by providing data, insights, and execution context

AI, Innovation & Market Relevance

• Stay current on platform updates, betas, and industry best practices
• Apply AI tools for keyword expansion, creative ideation, performance analysis, and workflow efficiency
• Translate new platform capabilities and AI advancements into practical execution and optimization strategies

Operational Excellence & Accountability

• Maintain accurate time tracking and project updates
• Deliver campaigns on time, on budget, and to defined quality standards
• Support Sales with paid media input, performance context, and forecasting support as required

Skills and Qualifications

• 1–3 years paid media experience (agency preferred)Strong proficiency in Google Ads, Microsoft Ads, and paid social platforms
• Advanced understanding of performance metrics and analytics
• Google Ads certification required; others preferred
• Experience with tools such as Google Data Studio, Google Trends, Google Analytics, Google Ads, Facebook Business Manager, Google Keyword Planner and LinkedIn Business Manager
• A strong understanding and experience in digital ads best practices, industry standards and how to set KPIs to reach client goals
• Passionate about marketing and the end-user
• Be skilled at campaign strategy development and implementation
• Understanding of social media networks and how sponsored ads work
• Understanding of inbound marketing, landing pages and conversion tracking
• Excellent client communication skills
• Understanding of inbound marketing, landing pages and conversion tracking
• Easily learn new software (reporting, tracking etc)
• Proficient in an Apple and Google Drive environment

What we are looking for in a successful candidate

• Act with Integrity
• Self-Managed
• Adaptable
• Accountable
• Problem Solver
• Do what you say you will do
• Consistently demonstrate positive behaviour
• Take Initiative
• Strong Work Ethic
• Punctual

What we offer:

• Base salary + uncapped commission
• Career growth & professional development opportunities
• Full health benefits (dental, eye care, massage, physio, etc.)
• Group RRSP participation
• Birthday Day Off
• Hybrid work environment (1-2 days in-studio, Oakville)
• Work with an award-winning team that values innovation, collaboration & performance

Start Date: January 15-31, 2026