Customer Acquisition and Retention Specialist

At AspenClean, we are passionate about offering eco-friendly cleaning solutions that are safe for your home and the planet. As a growing brand dedicated to sustainability, we're seeking a Customer Acquisition and Retention Specialist to join our in-house marketing team in North Vancouver. This is an exciting opportunity to drive growth through Product Sales (both one time and subscription models ) You'll focus on attracting new customers and nurturing lasting relationships, all while supporting our mission of promoting a cleaner, greener world.

About The Role

As the Customer Acquisition and Retention Specialist, you will be responsible for developing and executing strategies to attract new customers and retain existing ones across both our Product Sales (eco-friendly cleaning products) and Subscriptions (managed via Recharge). This will involve managing multi-channel acquisition campaigns, nurturing leads, optimizing the subscription experience, and implementing retention strategies that drive long-term loyalty. If you have a passion for sustainability, expertise in digital marketing, and enjoy fostering lasting customer relationships, we'd love to hear from you

Responsibilities

• Customer Acquisition: Develop and implement campaigns that drive new customer acquisition for Product sales (eco-friendly cleaning products) and Subscriptions (through Recharge app). Use channels like paid ads, email marketing, social media, and referral programs.
• Subscription Growth & Management: Work with the Recharge app to optimize the customer journey for subscription services. Drive new sign-ups, enhance retention rates, and increase the lifetime value of subscribers.
• Customer Retention: Create and manage strategies to increase customer retention for both product and subscription customers. Develop loyalty programs, personalized offers, and follow-up campaigns to maintain engagement and customer satisfaction.
• Lead Nurturing: Develop automated workflows and customer journeys that nurture leads from initial interest to repeat business for both products and subscriptions.
• Email Marketing: Craft targeted email campaigns aimed at both product buyers and subscribers, promoting new products, encouraging re-purchases, and retaining long-term customers.
• Referral Programs: Manage and optimize customer referral programs that drive product sales and subscription sign-ups, encouraging satisfied customers to spread the word.
• Retail Sales Monitoring: Collaborate with a broker to monitor and track retail sales performance. Analyze data and optimize branding and marketing strategies that align with retail goals and drive product sales.
• Customer Feedback & Engagement: Collect and analyze customer feedback to understand needs, pain points, and preferences, and use this data to inform acquisition and retention strategies.
• Data-Driven Insights: Utilize analytics tools to measure the performance of campaigns (e.g., customer lifetime value, churn rates, customer acquisition costs). Provide insights and recommendations to improve strategy and optimize future efforts.
• Collaboration: Work closely with the broader marketing team—including content creators, social media managers, and customer service teams—to ensure consistent messaging and a seamless customer experience.

Requirements

• Experience: 2+ years of experience in customer acquisition, retention, or loyalty marketing, preferably in e-commerce or subscription-based models.
• Digital Marketing: A strong understanding of digital marketing strategies, including paid search, social media, email marketing, and conversion optimization for both product and subscription-based businesses.
• Customer Lifecycle Expertise: Expertise in managing customer lifecycles and developing strategies for product sales (e-commerce) and subscription-based models.
• Data-Driven: Comfortable using tools like Google Analytics, Mailchimp, ActiveCampaign, and Recharge app analytics to track performance and optimize campaigns.
• Email Marketing & Automation: Proficiency in email marketing platforms (e.g., Mailchimp, ActiveCampaign) and marketing automation tools to manage customer journeys and workflows.
• Strong Communication Skills: Excellent written and verbal communication skills to craft engaging content and targeted messaging for both product customers and subscribers.
• Tech-Savvy: Familiarity with CRM systems (e.g. Shopify, Salesforce), subscription management platforms (e.g., Recharge), and tools for tracking customer behavior and campaign performance.
• Passion for Sustainability: A genuine interest in eco-friendly products and sustainability practices is essential, as you will be promoting a brand that values environmental consciousness.
• Bachelor's degree in marketing, communications, or a related field preferred

Job Types: Full-time, Permanent

Pay: $50,000.00-$70,000.00 per year

Benefits:

• Casual dress
• Company events
• Extended health care
• Store discount

Ability to commute/relocate:

• North Vancouver, BC V7H 0A2: reliably commute or plan to relocate before starting work (required)

Work Location: In person