Customer Acquisition and Retention Specialist

At **AspenClean**, we are passionate about offering eco-friendly cleaning solutions that are safe for your home and the planet. As a growing brand dedicated to sustainability, we’re seeking a **Customer Acquisition and Retention Specialist** to join our in-house marketing team in **North Vancouver**. This is an exciting opportunity to drive growth through P**roduct Sales** (both one time and **subscription models** ) You'll focus on attracting new customers and nurturing lasting relationships, all while supporting our mission of promoting a cleaner, greener world.

**About The Role**

As the **Customer Acquisition and Retention Specialist**, you will be responsible for developing and executing strategies to attract new customers and retain existing ones across both our **Product Sales** (eco-friendly cleaning products) and S**ubscriptions** (managed via Recharge). This will involve managing multi-channel acquisition campaigns, nurturing leads, optimizing the subscription experience, and implementing retention strategies that drive long-term loyalty. If you have a passion for sustainability, expertise in digital marketing, and enjoy fostering lasting customer relationships, we’d love to hear from you

**Responsibilities**
- **Subscription Growth & Management**: Work with the Recharge app to optimize the customer journey for subscription services. Drive new sign-ups, enhance retention rates, and increase the lifetime value of subscribers.
- **Customer Retention**: Create and manage strategies to increase customer retention for both product and subscription customers. Develop loyalty programs, personalized offers, and follow-up campaigns to maintain engagement and customer satisfaction.
- **Lead Nurturing**: Develop automated workflows and customer journeys that nurture leads from initial interest to repeat business for both products and subscriptions.
- **Referral Programs**: Manage and optimize customer referral programs that drive **product sales** and **subscription sign-ups**, encouraging satisfied customers to spread the word.
- **Retail Sales Monitoring**: Collaborate with a broker to monitor and track retail sales performance. Analyze data and optimize branding and marketing strategies that align with retail goals and drive product sales.
- **Customer Feedback & Engagement**: Collect and analyze customer feedback to understand needs, pain points, and preferences, and use this data to inform acquisition and retention strategies.
- **Data-Driven Insights**: Utilize analytics tools to measure the performance of campaigns (e.g., customer lifetime value, churn rates, customer acquisition costs). Provide insights and recommendations to improve strategy and optimize future efforts.
- **Collaboration**: Work closely with the broader marketing team—including content creators, social media managers, and customer service teams—to ensure consistent messaging and a seamless customer experience.

**Requirements**:

- **Experience**: 2+ years of experience in customer acquisition, retention, or loyalty marketing, preferably in e-commerce or subscription-based models.
- **Customer Lifecycle Expertise**: Expertise in managing customer lifecycles and developing strategies for **product sales** (e-commerce) and **subscription-based models**.
- **Data-Driven**: Comfortable using tools like Google Analytics, Mailchimp, ActiveCampaign, and Recharge app analytics to track performance and optimize campaigns.
- **Strong Communication Skills**: Excellent written and verbal communication skills to craft engaging content and targeted messaging for both product customers and subscribers.
- **Tech-Savvy**: Familiarity with CRM systems (e.g. Shopify, Salesforce), subscription management platforms (e.g., Recharge), and tools for tracking customer behavior and campaign performance.
- **Passion for Sustainability**: A genuine interest in eco-friendly products and sustainability practices is essential, as you will be promoting a brand that values environmental consciousness.
- **Bachelor’s degree**in marketing, communications, or a related field preferred

**Job Types**: Full-time, Permanent

Pay: $50,000.00-$70,000.00 per year

**Benefits**:

- Casual dress
- Company events
- Extended health care
- Store discount

Ability to commute/relocate:

- North Vancouver, BC V7H 0A2: reliably commute or plan to relocate before starting work (required)

Work Location: In person