Ecommerce CRM Coordinator

2 weeks ago

Toronto, Canada Universal Music Group Full time

Universal Music Canada is Canada’s leading music company, engaged in recorded music, music publishing, merchandising, and audiovisual content. Home to the most comprehensive catalogue of recordings and songs across every musical genre, UMC is committed to artistry, innovation and entrepreneurship in broadening opportunities for our artists on both the domestic and world stages as well as creating new experiences for fans.

Universal Music Canada is part of Universal Music Group, the world leader in music-based entertainment.

We are searching for creative, innovative and passionate people to join our team. If you love music and got excited just thinking about joining this amazing organization, we would love to meet you

eCommerce CRM Coordinator - 12 Month Contract
- The UMC team works four days a week from our award-winning creative campus located in Liberty Village, Toronto, and one day to work virtually._

How You’ll Lead:
CRM Campaign Execution & Creative Copywriting:- Develop creative copy for advertising assets to support promotional campaigns and product launches- Collaborate with the broader marketing team to ensure a cohesive and engaging brand voice across all channels

Audience-Centric Communication:- Develop a deep understanding of different fan segments to tailor messaging that resonates and builds a stronger connection with our artists and brand

Content Performance & Optimization:
- Monitor and analyze CRM campaign performance, including open rates, conversions, and revenue impact- Provide actionable insights to improve campaign effectiveness and segmentation strategies- Monitor campaign performance to understand what copy, offers, and creative resonate most with our audience- Use insights to brainstorm new ideas and continuously improve the effectiveness and creativity of our campaigns

eCommerce Content Support:
What You Bring:
- Post-secondary degree or diploma in music, marketing and/or entertainment- Ability to thrive in a fast-paced environment- Positivity, passion, a competitive edge, and opinions you can stand behind- Bold, ambitious, creative thinking; an entrepreneurial style and a growth mindset- Excellent communication skills anchored by honesty, approachability, and an open mind

What We Offer:
- Employee Family Assistance Program- 2-week paid Winter Break- Summer Fridays- Employee Ticket Box- Music Subscription Reimbursement

Job Category:
Marketing, Streaming & Digital Media

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