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Specialist, Marketing Automation

3 weeks ago

Montréal, Canada Fairstone Full time

At Fairstone, our culture is built on strong values and leadership principles that define the expectations we have for working together and with our customers. We help Canadians find the right solution to meet their needs with a variety of products and services. Our values and principles guide the actions we take to ensure our customers get the best experience possible. Be part of our talented and growing team We are currently looking for a Specialist, Marketing Automation, to join our team, reporting to the Director, Digital Marketing. "Be a part of our inclusive workplace where diverse perspectives drive innovation and excellence." WHY JOIN US? BECAUSE WE ARE PROUD TO BE One of Montreal's Top Employers for 2024 for the fourth consecutive year by the editors of _Canada's Top 100 Employers_. WE OFFER: - Work-Life Balance: Our 37.5-hour workweek and hybrid model (3 days in-office) promote a healthy balance. - Wellness: Tailored well-being solutions available 24/7. - Time Off: Minimum 15 paid vacations, 6 wellness days, with federal holidays. - Community Support: Paid Volunteer Day to give back to your community. - Retirement Planning: Employee and employer contribution pension plan, plus the Fairstone Retirement Savings Plan - Education: Tuition reimbursement program covering expenses up to $3,000 per year. - Development: Access to Fairstone Academy for comprehensive training and skill development. - Employee discounts: Exclusive access to discounted products and services, including car insurance, hotels, attractions, movies, gym memberships, and more. WHAT WILL YOU WORK ON? - Leads initiatives to increase the customer lifetime value by building and executing effective targeting strategies and communication funnels in respective channels - Uncovers opportunities to optimize conversion points across their dedicated channels leveraging data and results from A/B tests to make decisions - Regularly identifies trends and strategies used by other leading brands to glean insights on best practices and new ideas that might be beneficial for Fairstone’s growth - Spearheads marketing automation initiatives including strategy, methodology, infrastructure, optimizations and growth across the company - Develops and implements continuous improvement ideas to enhance processes, speed, and data accuracy - Support retrieving new data points in MA system and advises on use, configuration and reporting - Identifies, investigates, diagnoses and troubleshoots errors with the appropriate internal and external teams **This role is vacant** WHO ARE WE LOOKING FOR - Bachelor’s degree or College diploma in related field - Experience in planning and executing user-journey funnels to assist in cross-selling and up-selling customers - Experience in executing plans, meeting deadlines and operating in an agile/sprint environment, with ability to manage competing tasks and prioritize accordingly - Strong analytical skills to drive business insights - Solid experience in Google Analytics - Keen eye and aptitude for troubleshooting with solutions led approach - Understands workflow processes and systems within a marketing/sales cycle - Proven ability to effectively communicate and work with team members, business users and technical staff - Ability to stay organized under conditions of multiple tasks and tight deadlines with mínimal supervision while ensuring accuracy, efficiency and quality of deliverables - Financial services industry background an asset - French language skills an asset WE ARE PROUD TO BE: Montreal's Top Employers 2024 by Canada’s Top 100 Employers Learn more: Follow us on LinkedIn: Time Type: Full time Job Type: Permanent