Digital Marketing Specialist
3 days ago
Working at Adfast means being part of a human and technological adventure that began over 40 years ago. We are a manufacturer of eco-friendly adhesives, sealants and insulating foams for sustainable building construction.
Adfast is certified as an Industry 4.0 showcase by the Ministry of Economy and Innovation, due to the interconnectedness of its multiple software, machines and highly automated production lines. True to our pioneering spirit, what sets us apart and reflects our DNA is imagination, ingenuity, boldness, innovation as well as excellence in chemical and mechanical engineering. Adfast was recognized for its overall performance and continued growth by receiving the prestigious Canada's Best Managed Companies award. Today, Adfast is a privately held company with nearly 150 employees and 10 offices.
**Adfast is currently seeking a Digital Marketing Specialist**
Under the supervision of the Director of Sales and Marketing Operations, the main responsibilities of this position are to adept at leveraging online platforms and digital channels to promote our products, services, and brands to our targeted segments.
**Working Conditions**:
Schedule: Monday through Friday, 40 hours per week, Day shift, Hybrid with at least one (1) day per week in the office.
Status : Permanent
Benefits: Group insurance, RRSP program.
**Main tasks and responsibilities**:
- Création et gestion du contenu sur nos sites Web & Réseaux sociaux
- Gestion stratégique de la communication auprès de nos marchés cibles (Ex: Création de courriel automatisé)
- Brainstorming et création de nouvelles idées de contenu (photos et vidéos tiktok)
- Exécuter les tests d’utilisateurs pour des nouvelles pages et fonctionnalités du site Web en collaboration avec les développeurs Web
- Participer à l’élaboration de la stratégie marketing et de communication par segment de marché
- Analyser en permanence les tendances du marché et ajuster les tactiques pour garantir une performance et un retour sur investissement optimal
- Création de campagne marketing numérique (facebook, linkedin, google,etc)
- Mesurer l’efficacité des campagnes de marketing (retour sur investissement) et analyser les résultats des différentes campagnes marketing
**Job Requirements**:
- Bachelor’s degree in marketing communications or related field
- At least 3 years of experience in digital marketing or related field
- Excellent written and verbal communication skills (French and English)
**Desired Skills**:
- Ability to write quality content (an asset)
- Knowledge of MJML (an asset)
- Knowledge of Salesforce/Pardot (an asset)
- Knowledge of Canva (an asset)
- Knowledge of Notion (an asset)
- Knowledge of Teams (an asset)
- Experience in B2B marketing (a strong asset)
- Proficiency in marketing automation tools
- Excellent analytical skills and experience with web analytics tools
- Strong project management skills
- Ability to listen to and understand the functional needs of end-users
- Ability to work as part of a team
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