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Digital Marketing Specialist

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Winnipeg, Canada Buhler Versatile Inc. Full time

Do you love digital marketing, social media, and analytics? Are you looking for a fast-paced career where you can dive into the details and have an impact on the bigger picture? Versatile (Buhler Industries Inc.) might be the place for you.

**Key Responsibilities & Duties**:

- Develop, execute, and report on social media campaigns for Facebook, Instagram, and Twitter
- Provide consistent and professional engagement while maintaining brand voice and identity throughout communications
- Build, maintain and report-on paid activities through Google tools and social media providing day-to-day management of campaigns, bid strategies, spend and optimization efforts to ensure KPIs are identified and aligned with business goals
- Create custom campaigns and workflows in HubSpot that generate, engage and nurture leads
- Maintain customer databases and leads in CRM tools and lead capturing initiatives (HubSpot etc.)
- Lead digital projects from inception, through development, execution and launch
- Manage website SEO improving performance and discoverability
- Generate digital reports on the analytics of online activities, provide recommendations for improvements based on performance
- Coordinate website updates for various departments, including job postings, product bulletins, news updates etc.
- Collaborate with the marketing team and other internal and external stakeholders to develop effective strategies that reflect the Versatile brand and contribute to business objectives

**Skills, Experience & Requirements**:

- Ability to execute professionally on all job responsibilities listed above
- Degree/Diploma in a field related to Marketing, Communications, Business or equivalent
- 3+ years of relevant work experience in Digital Marketing
- Proven track record for developing powerful digital experiences while ensuring consistent brand messaging and positioning across digital platforms
- Mastery of corporate social media management, PPC, SEM and SEO principles and best practices
- Individuals that are Google certified (Ads, Search, Analytics) will be given preference
- Experience using HubSpot is an asset
- Excellent organizational skills, the ability to multi-task and an eye for detail
- Strong time-management, scheduling and planning skills
- Superior analytic skills and the ability to interpret data to inform decisions
- Clear and effective communication skills with internal and external parties
- Motivated self-starter that can work independently and collaborate as part of a team
- Previous agricultural experience is an asset

**Working Conditions**:

- 40 hours per week, Monday to Friday
- Fast-paced, deadline driven environment
- Working in a team environment and independently
- Competitive health and benefits package

To apply, please submit cover letter, resume, and salary expectations with your resume.

Salary will depend on level of experience.

**Job Types**: Full-time, Permanent

**Benefits**:

- Dental care
- Disability insurance
- Life insurance
- On-site parking
- Paid time off
- Tuition reimbursement
- Vision care

Schedule:

- 8 hour shift
- Day shift
- Monday to Friday

**Experience**:

- Digital marketing: 2 years (preferred)