Digital Marketing Manager
1 week ago
We are currently hiring a **Digital Marketing Manager **who will be responsible for the performance of digital programs and partner closely with the extended marketing and sales development functions.
**Responsibilities**:
- Managing company website (including all images, tools, and content).
- Overseeing management of all digital channels (including updates, design, and user experience).
- Strategising and overseeing social media presence across all channels.
- Developing a website traffic plan and creating goals and KPIs to meet.
- Leading on website and social media channel optimisation for SEO as well as usability.
- Creating, maintaining, and implementing digital marketing and editorial calendars in collaboration with executives and content creators.
- Delivering effective, cohesive, and engaging brand messaging.
- Updating company blog, e-newsletter, and social media (including regular posts, news, job listings, etc.) and overall management.
- Managing metrics such as Google Analytics and Webmaster Tools.
- Measuring, reporting and recommending on the performance of all digital marketing campaigns.
- Partnering with advertising and media specialists to increase marketing results when necessary.
- Developing and managing A/B testing protocols and procedures.
**Skills, Knowledge and Experience**:
- Bachelor’s Degree in Marketing or related field required.
- 5+ years’ experience in digital marketing.
- Solid understanding of ecommerce, PPC, SEO & SEM concepts, and experience in training other team members.
**Job Types**: Full-time, Casual
**Salary**: $3,600.00-$4,300.00 per month
**Benefits**:
- Casual dress
- Paid time off
Schedule:
- 8 hour shift
- Day shift
Ability to commute/relocate:
- Winnipeg, MB: reliably commute or plan to relocate before starting work (required)
**Experience**:
- Digital marketing: 1 year (required)
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