Digital Marketing Specialist

3 days ago


Winnipeg, Canada Rockport Investment Group Inc. Full time

**Job Overview**

**Responsibilities**
- **SEO & SEM**: Implement search engine optimization (SEO) best practices to drive organic traffic. In addition, manage paid search campaigns (Google Ads, etc.) to generate leads.
- **Social Media Marketing**: Develop and execute social media strategies across platforms (LinkedIn, Instagram, Facebook, etc.) to engage with tenants and clients and promote properties and investment opportunities.
- **Online Presence: Manage each divisions online presence including website optimization, social media channels, and digital advertising campaigns.**:

- **Digital Marketing Trends: Stay up to date with the latest digital marketing trends, technologies, and best practices, and recommend innovative strategies to improve the company’s online presence and performance.**:

- **Track conversions**: implement accountability process so that all lead conversions can be tracked and monitored to make sure dollars spent have the highest return.
- **Reporting: Provide regular reports on conversion rates from digital campaigns and social media engagement metrics. on the effectiveness of digital marketing initiatives.**

**Skills**
- Bachelors Degree or certificate in Marketing, Digital Media Design or a related field.
- **Minimum 3-5 years of experience in digital marketing.**:

- Expertise in digital marketing tactics, including SEO, SEM, and social media management.
- Provable growth in followers, lead traffic and conversions
- Ability to create engaging written and visual content.
- Analytics skills for measuring campaign performance.
- Creative mind to always have out of the box ideas to generate leads

**Benefits**:

- Extended health care
- On-site parking
- Paid time off

**Experience**:

- Digital marketing: 3 years (preferred)

Licence/Certification:

- Class 5 Licence (preferred)

Work Location: In person



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