Social Media Specialist

1 week ago

Thornhill, Canada Thornhill Smiles Dental Full time

**Thornhill Smiles Dental - Social Media Specialist**

*Please note - this is a remote role, however, occasional travel to the office will be required for photo-shoots or content development

**_About Thornhill Smiles Dental_**

We are a fast-growing dental family, who specialize in all types of dental procedures. We pride ourselves on our ability to provide cutting edge dentistry in a warm and professional environment. Our practice has an excellent reputation in the community, and our patient base is expanding as a result.

**_About the Social Media Specialist Position_**

We are looking for a talented Social Media Specialist to administer our social media accounts. You will be responsible for creating original content, managing posts, and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals.

As a Social Media Specialist, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively.

Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and engagement.

**_Responsibilities_**
- Perform research on current benchmark trends and audience preferences
- Design and implement a social media strategy to align with business goals
- Set specific objectives and report on ROI
- Generate, edit, publish and share engaging content weekly (e.g. original text, photos, videos and news)
- Create a quarterly digital newsletter with office/industry updates to distribute to patient base
- Monitor SEO and web traffic metrics
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews on Facebook and Google
- Suggest and implement new features to develop brand awareness, like promotions and competitions

**_Requirements_**
- Proven work experience as a Social Media Specialist or comparable position
- Hands on experience in content management
- Excellent copywriting skills
- Ability to deliver creative content (text, image and video)
- Solid knowledge of SEO, keyword research and Google Analytics
- Knowledge of online marketing channels
- Familiarity with web design
- Excellent communication skills
- Analytical and multitasking skills
- Degree in Marketing, Public Relations or relevant field

**Job Type**: Part-time
Part-time hours: 10 per week

**Salary**: $500.00-$1,000.00 per month

Additional pay:

- Bonus pay

**Benefits**:

- Dental care

Flexible language requirement:

- French not required

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