Digital Marketing Specialist

1 week ago


Thornhill, Canada carnex Full time

**Job Title: Digital Marketing Specialist**

**Location**: Toronto/Mississauga
**Company**: Carnex - Canada’s Leading Pre-Owned EV Dealership
**Type**: Full-time

**About Us**:
Carnex is a fast-growing electric vehicle dealership based in Canada, committed to making EV buying and selling easier for everyone. We are looking for a driven and data-oriented **Digital Marketing Specialist** to lead our performance marketing efforts and manage our online presence across key platforms.

**Key Responsibilities**:
**Paid Advertising (Google Ads & Meta Ads)**:

- Plan, launch, manage and optimize Google Ads (Search, Display, Performance Max) and Facebook/Instagram Ads (Meta Ads Manager)
- Monitor and improve key metrics: CTR, CPC, ROAS, cost per lead, and conversion rates
- A/B testing of ad creatives, headlines, targeting strategies
- Weekly campaign reporting with actionable insights

**Social Media Management**:

- Manage and schedule content for Carnex’s **Facebook Page** and **Instagram**:

- Collaborate with internal teams to produce car listings, promotional posts, and short videos
- Monitor engagement, reply to comments/messages, and maintain brand voice
- Plan and execute local campaigns and seasonal promotions

**SEO & Website Support**:

- Work with our website and content team to improve search rankings and organic traffic
- Conduct keyword research and implement on-page SEO (titles, meta descriptions, schema)
- Monitor and report SEO performance (Google Search Console, GA4, etc.)

**Analytics & Strategy**:

- Use GA4, Meta Pixel, and other tracking tools to monitor traffic and lead performance
- Provide weekly and monthly performance reports with recommendations
- Continuously iterate and improve digital campaigns based on data

**Requirements**:

- 2+ years of experience in digital/performance marketing
- Hands-on experience with **Google Ads** and **Meta Ads Manager**:

- Familiarity with SEO best practices and Google Analytics (GA4)
- Strong understanding of KPIs in lead generation & eCommerce (ROAS, CPL, etc.)
- Excellent communication skills (English required, Chinese a plus)
- Self-driven, detail-oriented, and highly organized

**Nice to Have**:

- Experience with automotive / EV industry
- Experience using tools like Canva, ChatGPT, CapCut, Shopify or WordPress
- Graphic or video editing skills (basic level)

**Why Join Carnex?**
- Be part of Canada’s EV transition revolution
- Competitive salary with performance-based bonus
- Startup culture with high growth opportunities

Pay: $45,000.00-$75,000.00 per year

**Benefits**:

- Casual dress
- On-site parking
- Paid time off

**Experience**:

- Digital marketing: 2 years (required)

Work Location: In person

Expected start date: 2025-08-09



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