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Key Account Manager
2 weeks ago
Your tasks
Create, implement and achieve consistent plan for profitable growth by: increasing market share, improving price positioning, improving product mix, managing customer portfolio and managing expenses along specific profitability targets based on an excellent understanding of the market place in close cooperation with other company Business Areass. Continuous development of channel personnel.
- Develop & manage implementation of strategic sales, marketing and operational initiatives to support identified projects. Work closely with senior management to formulate the vision and strategy for the business unit.
- Ensure that all P&L costs are in line within overall objectives set for assigned account(s).
- Research and prepare detailed business overview of new business opportunities including in depth profitability, competitive and market analysis, acquisition targeting and due diligence.
- Act as Business Consultant externally with clients business opportunities, conduct profitability analysis, articulate value proposition (strategic ownership of Earthmoving and Port Products), manage the opportunity through strong understanding of clients’ organizational structures and the establishment of relationships throughout that structure to ultimately increase revenue and market share for Continental.
- Administer and direct field by ensuring proper support for existing accounts, monitor and ensure support processes e.g. account participation in marketing and sales programs, credit management, return, and adjustment process. Identify growth opportunities and direct new business solicitation. Insures that effective and continuous contacts are made and that proper sales services support is provided. Coordinates sales personnel in developing sales presentations for key accounts. Participates in or presents sales programs.
- Coordinate, monitor and manage inventory and production planning to meet the forecast and unit objectives per key account. Work internal support groups to maximize inventory turns and customer fill rates for the division to ensure that the division reaches profit objectives. Control expenses; take an active role in developing monthly and yearly Sales Forecasts - Recommend innovative changes to ensure retention of current business and additional new business growth. Monitor and analyze business on a continuous basis and implement any corrective action. Active participation with Senior division management in discussions on future business practices. Assures new or modified selling plans are consistent with present sales policies & sales services capabilities.
- Recommend innovative changes to ensure retention of current business and additional new business growth. Monitor and analyze business on a continuous basis and implement any corrective action. Active participation with Senior division management in discussions on future business practices. Assures new or modified selling plans are consistent with present sales policies & sales services capabilities.
- Provide Market Intelligence by obtaining competitive information. Analyze, define, and improve price positioning, and provide general market insight. Manage all pricing activity for Fleet Sales Channel to include pricing authority and responsibility, key administrative and sales forms, including Billing Record Request package, National Account Customer Program Letter, and Exhibit A Pricing. Updating for annual changes, and new product introductions and article number changes. Service Price Book administration - Works with Marketing & Management to develop effective product/service and merchandising support. This includes product packages, promotions, brand or private labels, pricing, billing etc. Assist in marketing efforts to targeted transportation segments, mines, ports, construction.
- Coordinate internal programs designed to assist in driving sales at Cross Regional fleet accounts, including new account welcome package, disseminating information to terminals, compiling sales call reports, and 5tracking sales and margins.
Créer, mettre en œuvre et réaliser un plan cohérent de croissance rentable en : augmentant la part de marché, améliorant le positionnement des prix, améliorant la gamme de produits, gérant le portefeuille de clients et gérant les dépenses selon des objectifs de rentabilité spécifiques basés sur une excellente compréhension du marché en étroite collaboration avec d'autres entreprises. Zones. Développement continu du personnel de la chaîne.
Développer et gérer la mise en œuvre d'initiatives stratégiques de vente, de marketing et opérationnelles pour soutenir les projets identifiés. Travailler en étroite collaboration avec la haute direction pour formuler la vision et la stratégie de l'unité d'affaires.
Assurez-vous que tous les coûts de P&L sont conformes aux objectifs généraux fixés pour le ou les comptes attribués.
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