Media Strategy Lead

4 days ago

Remote, Canada BAM Strategy Full time

**OVERVIEW**

As the Media Strategy Lead, you will play a pivotal role in shaping the future of our clients' brands through innovative and data-driven media strategies. You'll collaborate closely with cross-functional teams to help translate business objectives into impactful media strategy that informs the tactical media planning plans to captivate audiences and drive results. This is a unique opportunity to unleash your creativity, strategic prowess, and leadership skills to craft compelling narratives and deliver unparalleled value to our clients. If you're passionate about leveraging cutting-edge media technologies and methodologies to shape the way brands reach and engage with their audiences, we want you on our team.

**WHAT YOU WILL DO**
- Acting as bridge between general brand strategy and media activation
- Define media’s role within the client ecosystem to meet business objectives
- Determine Media KPIs to support client business objectives
- Define recommended budget allocation by lifecycle phase, journey moment or client objectives (depending on needs of the plan)
- Support in audience definition and sizing as it pertains to media consumption habits and behaviours and work with the channel teams to understand addressability
- Working closely with Directors of Media and activation teams to ensure media plans align to media strategies
- Point of Contact with clients around media strategy delivery
- Contribute to thought leadership, leading Media’s contribution to these deliverables (e.g. white papers, blog posts, client presentations)
- Lead media reporting visualisation in collaboration with Media Analytics and Data Analytics teams
- Contribute to recommendations on media strategy pivots required based on insights derived from media activation teams
- Lead media portions of QBRs and strategic data assessment discussions with clients
- Contribute to media contracts and proposals, working with SVP and Directors of Media to ensure proper definition of included and excluded scope.
- Stay informed on other areas of BAM's work with clients including web development, creative and CRM
- Propose innovative service offerings and partnerships within the realm of digital advertising and paid media
- Identify and help evaluate tools to facilitate media strategy development and follow up

**WHAT YOU WILL BRING**
- Experience_
- At least 5 years experience leading development of media strategies and plans
- Marketing experience in the pharmaceutical industry, as well as B2B and consumer healthcare
- Client-side experience an asset
- Previous experience managing teams
- University degree or college diploma in a related field
- Skills_
- Ability to derive insight and optimization opportunities from data to build a strategic recommendation
- Strong understanding of media channels and roles each plays within the media ecosystem
- Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
- Growth mindset - open to feedback, helping to positively contribute to individual and group’s professional development
- Experience with the Google Marketing Platform
- Exceptional attention to detail
- Excellent organisation and time management skills
- Excellent problem solving and decision-making skills

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