integrated media

MARKETING & DIGITAL GROWTH DIVISION

PURPOSE SUMMARY

The Integrated Media & Creative Operations Manager provides leadership at the intersection of digital experience, creative strategy, and brand identity within Compassion Canada's Marketing & Digital Growth Division.

As a member of the DMX leadership team, this role guides an integrated team of digital experts and creatives—uniting storytelling, data, and design to build digital experiences that drive awareness, engagement, and mobilization among Compassion's Canadian neighbours.

This role blends creative direction, digital fluency, and operational excellence, ensuring campaigns and content are delivered with strategic cohesion, brand integrity, and measurable impact. The Manager will oversee the creative operations workflow, collaborating cross-functionally across teams (email, paid media, web, social, and brand) to execute integrated campaigns that move audiences from curiosity to commitment.

MINISTRY FOCUS

Compassion Canada is a Christian organization, committed to being child-focused, Christ-centered, and church driven. Every Staff member at Compassion Canada will:

• Agree with Compassion Canada's core documents, including a Statement of Faith.
• Conduct themselves in a Christ-like manner at work and outside the workplace.
• Participate in regular Staff Gatherings which include spiritual practices like worship, Scripture reading, and prayer.
• Pray with staff or supporters when requested or deemed appropriate.

WHAT YOU DO MATTERS

TASKS & RESPONSIBILITIES

Creative Leadership & Direction

• Lead and inspire a team of digital creators, designers, and producers to deliver high-quality, on-brand content across all digital and social platforms.
• Provide creative direction and brand leadership, ensuring Compassion's visual and narrative identity is consistently expressed across channels.
• Partner with the Director of Digital Marketing & Experience (DMX) to advance the evolution of Compassion's brand experience through innovative storytelling and design.
• Oversee and guide creative campaign development, ensuring assets align with both strategic objectives and audience insights.

Digital & Media Operations

• Lead creative operations and workflow management—ensuring smooth intake, prioritization, and delivery of digital campaigns and assets across DMX functions.
• Collaborate with channel leads (email, web, paid, social) to align creative output with channel strategies and performance metrics.
• Partner with analytics and data teams to ensure creative decisions are data-informed and performance-optimized.
• Identify and implement process improvements that enhance collaboration, efficiency, and quality across digital projects.

Team Leadership & Development

• Cultivate a collaborative, high-performance culture that values innovation, agility, and care.
• Coach and mentor team members in both creative and operational growth; develop clear pathways for learning and skill advancement.
• Model emotionally intelligent, servant-hearted leadership that fosters trust, accountability, and creative courage.
• Manage external relationships (freelancers, creative vendors, agencies) to scale creative capacity while maintaining brand consistency.

Social Media & Content Strategy

• Provide strategic oversight for social and digital content planning—ensuring storytelling aligns with Compassion's mission, campaigns, and audience engagement goals.
• Support full-funnel measurement of content performance, using insights to refine strategies and guide creative direction.
• Champion experimentation with emerging platforms, formats, and tools that advance audience reach and engagement.
• Oversee Compassion Canada's social listening practices, ensuring insights inform content strategy and community engagement.

Cross-Divisional Collaboration

• Serve as a bridge between DMX and other divisions, ensuring alignment of creative output with organizational priorities and audience needs.
• Collaborate closely with church engagement, donor, and advocacy teams to ensure creative integration across all neighbour-facing experiences.
• Partner with executive leaders to support brand-related initiatives, internal storytelling, and high-visibility creative campaigns.

WHO YOU ARE MATTERS

KNOWLEDGE, SKILLS & ABILITIES

• Creative Leadership: Visionary with strong creative judgment, able to guide concept-to-delivery execution in digital-first environments.
• Operational Excellence: Skilled in workflow design, project prioritization, and creative resource management within complex teams.
• Digital Fluency: Deep understanding of digital marketing, social media, UX, content strategy, and data-informed decision-making.
• Emotional Intelligence: High relational and cultural intelligence; able to lead with empathy, clarity, and courage.
• Strategic Mindset: Balances creative vision with organizational objectives and measurable outcomes.
• Communication Mastery: Strong written and verbal communicator, able to influence and inspire across levels and disciplines.
• Analytical Acumen: Comfortable interpreting data and performance metrics to inform
• Learning Orientation: Continuously develops their craft and keeps pace with emerging digital and creative trends.

WHAT YOU BRING MATTERS

EDUCATION & EXPERIENCE

• Post-secondary degree or diploma in marketing, digital media, creative direction, or related discipline, or equivalent combination of education and experience.
• Minimum 5 years of leadership experience in digital marketing, creative operations, or integrated campaign management.
• Proven experience leading creative and digital teams and managing cross-functional projects.
• Demonstrated ability to translate brand strategy into creative execution that drives engagement and measurable results.
• Experience managing external vendors, agencies, or freelancers to deliver integrated creative campaigns.
• Ongoing learning in digital strategy, creative operations, or brand leadership is considered a strong asset.

WORKING CONDITIONS

• We aim to build a unified cultural experience for all staff that promotes staff autonomy and an agile workforce, allowing Compassion to adapt to the changing environment and respond to the dynamic needs of the neighbours we serve. As such, we will continue placing a strong emphasis on our remote staff experience, and distributed workforce culture, while leaning into a 'work from anywhere' reality that prioritizes:
• Remote-First Employment: All staff who are not in-office essential default to remote work and are classified as Remote Workplace Staff or Hybrid Workplace Staff depending on their distance to the Compassion building.
• Digital-First Engagement: Staff Gatherings will continue to prioritize the remote/online experience.
• Occasional travel may be required for shoots, events, or team gatherings.
• Travel and Overtime may be required.

NOTES

The foregoing statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills.