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PR and Social Media Manager

2 weeks ago

Remote, Canada LendingArch Full time

Job Title: - PR and Social Media Manager

Company: Consumer Genius Inc.

Type: Full-Time

About Consumer Genius Inc.

Consumer Genius Inc. is one of North America's fastest-growing performance marketing companies, providing high-quality digital leads and calls to businesses across industries including insurance, legal, automotive, financial services, and home improvement. Through innovation, data-driven marketing, and partnerships with leading brands, we help connect consumers with the services they need most.

Overview

Are you passionate about shaping vibrant online communities and elevating brand presence across digital platforms? We're seeking an energetic and detail-oriented Public Relations & Social Media Manager to lead our social media marketing efforts. In this dynamic role, you will craft compelling content, develop innovative campaigns, and analyze performance metrics to boost engagement and drive brand growth. If you thrive in a fast-paced environment and love turning ideas into impactful visuals and stories, this opportunity is perfect for you Join us to make a real difference in how our brand connects with audiences worldwide. If you are considering applying please note you must have both Public Relations and Social Media knowledge and Experience.

Responsibilities

  • Public Relations & Communications
  • Develop and execute a comprehensive PR strategy to strengthen the Consumer Genius brand across North America and the UK.
  • Manage all media relations — including press releases, interviews, media kits, and speaking opportunities.
  • Identify opportunities for brand exposure through partnerships, events, and editorial placements.
  • Serve as the main point of contact for journalists, media outlets, and industry influencers.

  • Craft and maintain a consistent brand narrative across all public touchpoints.

  • Social Media Strategy & Execution

  • Develop, manage, and grow Consumer Genius' & Subsidiaries social media presence across LinkedIn, Instagram, X (Twitter), Facebook, and other emerging platforms.
  • Plan and execute campaigns that drive engagement, brand awareness, and lead generation.
  • Monitor social trends and conversations to proactively position the brand.
  • Oversee content calendars, copywriting, and creative direction for social content.

  • Analyze performance metrics to refine strategies and report on ROI.

  • Reputation & Crisis Management

  • Monitor online sentiment and manage responses to public inquiries or issues.

  • Develop strategies for crisis communications when needed.

  • Collaboration

  • Work closely with marketing, creative, and executive leadership teams to ensure alignment across messaging and campaigns.
  • Coordinate with external PR agencies or consultants when required.
  • Develop and execute comprehensive social media strategies aligned with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
  • Create engaging, high-quality content including graphics, videos, photography, and written posts that resonate with target audiences.
  • Manage daily social media activities using tools like Hootsuite or Buffer to schedule posts, monitor engagement, and respond to comments promptly.
  • Utilize social listening tools to track brand mentions, industry trends, and customer feedback to inform content planning and reputation management.
  • Implement SEO best practices and perform keyword research to optimize content visibility across search engines and social platforms.
  • Analyze web analytics and social media metrics using Google Analytics and platform insights to measure campaign performance and identify areas for improvement.
  • Collaborate with the marketing team on branding initiatives, public relations efforts, and e-commerce promotions to ensure consistent messaging.
  • Oversee paid advertising campaigns on Facebook Advertising or other platforms to maximize reach and ROI.
  • Maintain relationships with influencers, partners, and community members to foster positive engagement and expand brand awareness.
  • Proofread all content for accuracy, clarity, and brand consistency before publication.

Requirements

  • Proven experience in social media management or digital marketing roles with a strong portfolio of successful campaigns.
  • Proficiency in Adobe Creative Suite applications such as Photoshop and Illustrator for graphic design purposes.
  • Skilled in video editing software to produce engaging multimedia content.
  • Familiarity with social media management tools like Hootsuite or Buffer for scheduling and analytics tracking.
  • Knowledge of SEO strategies, keyword research techniques, web analytics (Google Analytics), and social listening tools.
  • Ability to craft compelling content that aligns with branding guidelines while maintaining a lively tone that motivates audiences.
  • Strong relationship management skills for engaging with influencers, partners, and community members effectively.
  • Experience in public relations strategies to enhance brand reputation through media outreach and crisis management when necessary.
  • Knowledge of Facebook Advertising platform for creating targeted ad campaigns that support marketing objectives.
  • Basic photography skills for capturing high-quality images suitable for various platforms. Join us as a Social Media Manager to lead our digital storytelling journey Bring your creativity, strategic thinking, and passion for digital marketing to help us build vibrant online communities while advancing your career in a lively environment dedicated to innovation and growth.

Job Type: Full-time

Pay: $60,000.00-$120,000.00 per year

Benefits:

  • Casual dress
  • Dental care
  • Disability insurance
  • Employee stock purchase plan
  • Extended health care
  • Life insurance
  • Paid time off
  • Vision care
  • Work from home

Work Location: Remote