Customer Segmentation Product Marketing Manager

2 weeks ago

Toronto, Canada Achievers Full time

The Product Marketing team is looking for a Customer Segmentation Product Marketing Manager, to join our team. The Product Marketing team leads all product go-to-market (GTM) activities for Achievers. The team is responsible for delivering integrated GTM strategy, including product launch and post launch activities, ensuring successful product placement and demand creation and managing the entire product lifecycle process.

As the Customer Segmentation Product Marketing Manager, you will own the segmentation strategy for our customer base to help define and differentiate our products, packaging and promotional strategies based on the specific customer segment needs.

**Requirements**:

- Planning and executing product marketing initiatives against larger marketing department strategies.
- Building strong relationships cross-functionally with sales, product, customer success.
- Develop targeted sales & marketing collateral including internal and external facing product decks, one-pagers, custom presentations based on customer segment.
- Own the buyer journey on the website to ensure that it is optimized for the needs of the customer segment including vocabulary, pain points and needs/wants.
- Continually refine the website to optimize the segmented buyers journey based on sales and web site analytics data.
- Perform and document A/B testing to optimize pricing and or packaging take up rates.
- Conceptualize, storyboard, and produce product video’s using Camtasia as well as maintain and update them based on relevant major releases.
- Collaborate with pricing and competitive analysis teams to monitor competitive impacts and pressures that may impact specific customer segment needs, offerings and/or positioning.
- Work with PMM team on GTM launches to identify the appropriate offering and positioning for each segment to create the necessary collateral/content/package that best fits the needs of the target segment.
- Collaborate with Sales Enablement team to roll out playbooks and strategies to sales to help them better target and win sales deals based on customer segment strategies.
- Define and track OKRs.

**Qualifications**:

- Post-secondary education in Business, Marketing, Public Relations, Design or equivalent.
- 1-2 years Website and video production experience.
- 2-3 years clearly developing, executing, and operationalizing customer segmentation strategies.
- 5+ years of B2B SaaS product marketing experience.
- Experience in marketing SaaS products in both the enterprise and SMB space is an asset.
- Outstanding written and oral communication skills.
- Proven analytical skills and strategic thinking.

About Achievers:

- As Achievers employees, we are passionate about disruptive technology, welcome constant change, and understand the value of employee success in the workplace. We enjoy coming to work every day because we believe in our product and love our culture. Achievers is more than just a software company; we are industry leaders in the HR space.

We have been recognized in numerous publications for our contributions to HR, for technical excellence and for our outstanding workplace culture

Check out our platform in action here

  • Customer Segments Manager

    2 weeks ago

    Toronto, Ontario, Canada Teamrecruiter Inc Full time

    One of our major banking clients is looking for a Product Marketing Manager (Students Segment, Banking exp.)Length: 24 months contract with a huge possibility of extension and conversion to FTELocation: Toronto, ON - Onsite Hours of work: 8:30 am - 5:00 pm; 9:00 am - 6:00 pm  ROLE MANDATE:Manager, Customer Segments (Students)The Customer Segments team...

  • Manager, Customer Segments

    3 weeks ago

    Toronto, Ontario, Canada IFG International Financial Group Ltd Full time

    Our client, a Top 5 Bank in Canada, is looking to hire a Personal Banking Customer Segment Manager for a 24-month contract.You will be responsible for the following duties:1. Evaluate and report on competitor group banking programs on an ongoing basis to understand positioning, pricing, strengths, and weaknesses.2. Help to grow the priority segment portfolio...

  • Manager, Customer Segments

    1 week ago

    Toronto, Canada Robertson and Company Full time

    Our client is a top financial institution with significant North American holdings. They have operations across most major verticals, including institutional & corporate, wealth management, private client, commercial banking, treasury, and retail banking. Introduction: Robertson is seeking a skilled Manager, Customer Segments to join our client. Contract...

  • Customer Segment Strategy Manager

    3 weeks ago

    Toronto, Canada Insight Global Full time

    JOB DESCRIPTIONThe Customer Segments team is responsible for defining, developing, and executing on cross functional customer centric strategies that drive personal banking acquisitions and to enhance retention. The Students segment manager will be responsible for leading the development and execution of various initiatives that result on the accelerated...

  • Manager of Customer Segmentation

    4 weeks ago

    Toronto, Canada Definity Financial Corporation Full time

    Definity is the parent company to some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada’s leading and most innovative property and casualty insurers. We can’t do that without our people, so we embrace...

  • Manager of Customer Segmentation

    2 days ago

    Toronto, Canada Definity Financial Corporation Full time

    Definity is the parent company to some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada’s leading and most innovative property and casualty insurers. We can’t do that without our people, so we embrace...

  • Customer Segment Strategy Manager

    3 weeks ago

    Toronto, Ontario, Canada Insight Global Full time

    JOB DESCRIPTIONThe Customer Segments team is responsible for defining, developing, and executing on cross functional customer centric strategies that drive personal banking acquisitions and to enhance retention. The Students segment manager will be responsible for leading the development and execution of various initiatives that result on the accelerated...

  • Customer Segment Strategy Manager

    3 weeks ago

    Toronto, Ontario, Canada Insight Global Full time

    JOB DESCRIPTIONThe Customer Segments team is responsible for defining, developing, and executing on cross functional customer centric strategies that drive personal banking acquisitions and to enhance retention. The Students segment manager will be responsible for leading the development and execution of various initiatives that result on the accelerated...

  • Project Manager

    1 week ago

    Toronto, Canada Intelliswift Software, Inc. Full time

    **Job Title**: Manager, Customer Segments ** Location**: Toronto, ON (Hybrid - Must work from office on Tuesdays & Thursdays) **Duration**: 24 months **Contract Type**: T4 only **Pay Rate**: $44.82/Hour The Customer Segments team is responsible for defining, developing, and executing on cross functional customer centric strategies that drive personal...

  • Manager, Customer Segments

    2 weeks ago

    Toronto, Ontario, Canada Artech LLC Full time

    We are currently seeking a Manager, Customer Segments for a Contract role with one of our clients. Duration: 24+ MonthsLocation: Toronto, ONRole Responsibilities:Relevant Strategy, Consulting and/or Product Management roles in banking or Customer focused industries Experience in banking industry an asset Experience in developing and executing customer...

  • Manager of Customer Segmentation

    3 weeks ago

    Toronto, Ontario, Canada Definity Financial Corporation Full time

    We are seeking a Manager of Customer Segmentation to drive data-driven growth and enhance customer experience. Reporting to the VP of Marketing and Segmentation, you'll develop and implement sophisticated segmentation strategies that inform our marketing and business decisions for our direct to consumer brands, Sonnet & Petline. Leveraging tools like...

  • Customer Segment Portfolio Manager

    1 week ago

    Toronto, Ontario, Canada IFG International Financial Group Ltd Full time

    About the RoleWe are looking for an experienced Customer Segment Portfolio Manager to lead our efforts in growing priority segment portfolios and developing effective customer strategies. As a key member of our team, you will be responsible for driving business growth through data-driven decision making and collaboration with various lines of...

  • Director of Customer Segments

    2 days ago

    Toronto, Canada Intelliswift - An LTTS Company Full time

    We are looking for a Director of Customer Segments to join our team at Intelliswift - An LTTS Company. As a key member of our leadership team, you will be responsible for leading the development and execution of customer-centric strategies that drive personal banking acquisitions and enhance retention.This role involves analyzing market, competitor, and...

  • Segment Manager

    3 weeks ago

    Toronto, Ontario, Canada Swoon Full time

    Direct message the job poster from SwoonConnecting the Best Talent with the Best Companies - NationwideJob Title: Manager, Customer SegmentsContract Length: 2 yearsPay Rate: $32-$40/Hr (T4), $40-$47/Hr (INC)About the RoleThe Customer Segments team is responsible for developing and executing cross-functional, customer-centric strategies that drive personal...

  • Manager, New Customer Acquisition

    4 days ago

    Toronto, Canada Scotiabank Full time

    Requisition ID: 163547 Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture. **Purpose** The Manager, New Customer Acquisition - Segments is an exciting opportunity within the Retail Customer Growth team to drive the acquisition of key growth segments for the bank, primarily Students, both International and...

  • Intermediate Manager, Customer Segment- Banking exp

    2 weeks ago

    Toronto, Ontario, Canada Teamrecruiter Inc Full time

    One of our major banking clients is looking for an Intermediate Manager, Customer Segment- Banking expDuration: 2 years contract with potential for extension or permanencyLocation: Hybrid, Toronto, ON (Must work from office on Tuesdays & Thursdays)Working hours: 7:30 - 3:30 or 8:00 - 4:00Line of Business: Retail Banking Role Mandate: Manager, Customer...

  • Intermediate Manager, Customer Segment- Banking exp

    2 weeks ago

    Toronto, Ontario, Canada Teamrecruiter Inc Full time

    One of our major banking clients is looking for a Segment Manager- Banking expDuration: 2 years contract with potential for extension or permanencyLocation: Hybrid, Toronto, ON (Must work from office on Tuesdays & Thursdays)Working hours: 7:30 - 3:30 or 8:00 - 4:00Line of Business: Retail Banking Role Mandate: Manager, Customer Segments (New to...

  • Senior Customer Segments Manager for Banking Growth

    2 weeks ago

    Toronto, Ontario, Canada S.i. Systems Full time

    About the RoleAs a Senior Customer Segments Manager at S.i. Systems, you will be responsible for leading the development and execution of initiatives that drive accelerated growth of priority segments, specifically Newcomers to Canada. This involves analyzing market, competitor, and customer information to develop compelling value propositions that attract...

  • Associate, Segment and Product Marketing

    1 week ago

    Toronto, Canada SickKids Foundation Full time

    ABOUT US SickKids Foundation, with over 50 years of philanthropic impact in 2023, is Canada's largest charitable funder of child health research, learning and care, raising over $200 million last year. As a national charity, SickKids Foundation invests in national and international initiatives to benefit children in Canada and around the world. As the...

  • Manager Customer Segments

    4 weeks ago

    Toronto, Canada Robertson & Company Ltd. Full time

    Banking or Financial background is MUSTPay rate:$54.16/hr IC$46.42/hr T4Duration: 2 yearsWorking hours: 37.5 hours weeklyWorking Location: Toronto (Must work from office on Tuesdays & Thursdays)Knowledge, Skills & Qualifications:You have:• 3-5 years relevant Strategy, Consulting and/or Product Management roles in banking or Customer focused industries •...