Marketing Specialist

Full-time; Contract 12-15 months (maternity leave)

Date Posted: Tuesday, May 13th

Who We Are

Ignite Pizzeria is a beloved Canadian company renowned for its delectable stone-fired pizzas, served in beautifully mínimalistic spaces in Metro Vancouver. Founded in 2017, Ignite has grown over the past eight years to include four locations in the Lower Mainland, with a fifth on the way. Our three Vancouver locations are nestled in the vibrant neighborhoods of Mount Pleasant, Gastown, and Yaletown, and our South Surrey location is situated in the Morgan Crossing outdoor shopping area. Beyond our pizzerias, Ignite is expanding its catering services and actively participating in offsite events. We take immense pride in our generous contributions in our community, anchored by a passionate team dedicated to exceptional food, service with connection, and continuous search for innovation.

At Ignite, we strive to create a place that reflects our team’s core values: Quality, Consistency, and Generosity. Our mission is to create spaces where everyday heroism is celebrated, great food brings people together, and meaningful connections are forged over shared meals. We believe in the power of courage, community, and cuisine to inspire and uplift everyone we serve, including our team members.

What will you do this year?

In your role as a Marketing Specialist, your primary accountabilities are:

- Develop and execute campaigns: create and implement campaigns to promote Ignite’s brand, menu offerings, and service.
- Customer research: conduct research to understand our customer preferences and identify new markets. Liase with the team’s data coordinator to identify trends.
- Coordinate photo shoots: liase with Ignite’s photographer and assist to help capture the moments and menu we need to share for content and promotions.
- Market research: analyze industry trends and the competitive landscape to help inform pricing, messaging, product offerings, and promotions
- Third-party sellers: ensure accurate menu listings and execute promotions with third party sellers (such as Uber Eats, Doordash).
- Collaborate for Social Media: Liase with the external social media manager to create and curate engaging content for Instagram, Facebook, and analytics reporting.
- Event production: Assist in organizing occasional Ignite events (1-2x annually), such as a new location opening party, or a special dinner event for select audiences
- Campaign Tracking and Performance: measure the success of promotional campaigns, identify the areas for improvements and recommend new courses of action.
- Brand Communication: collaborate with team members and external contacts (such as a graphic designer), to ensure cohesive brand messaging across various mediums.
- Trend monitoring: Stay current with marketing trends and best practices.

Additionally - you'll be part of the opening team for our next location

Qualifications:

- Bachelor’s degree or diploma in Marketing, Communications, Business, or a related field an asset.
- Proven experience in marketing, content creation, and digital marketing.
- Strong organizational and project management skills.
- Excellent communication and collaboration abilities.
- Creative mindset with a passion for food and community engagement.
- Ability to analyze market trends and performance metrics. Proactive and a critical thinker.
- Proficiency in design tools such as Canva, Adobe Creative Suite (Photoshop, Illustrator) an asset (not a requirement).
- On occasion (2-3 times annually), ability to work an evening or weekend for various events.

Where and when to APPLY?

Additional Information

After a one-year term, there is the potential to stay on longer, as our team is growing. After one year of full-time employment with Ignite, you are eligible for our extended group benefits package.

Ignite Pizzeria is proud to be an equal opportunity employer, committed to creating an inclusive workforce that reflects the diverse community we proudly serve. All applicants will receive consideration for employment without regard to race, colour, national or ethnic origin, religion, sex, sexual orientation, gender identity or expression, disability, or age. If you require any support or accommodation throughout any stage of the recruitment process, please kindly notify us.

**Job Type**: Fixed term contract
Contract length: 12-15 months

Pay: $28.00 per hour

Expected hours: 35 - 40 per week

**Benefits**:

- Casual dress
- Discounted or free food
- Extended health care
- Store discount

Flexible language requirement:

- French not required

Schedule:

- Monday to Friday

Work Location: In person

Expected start date: 2025-06-16