Marketing Manager, Equiton Developments

Marketing Manager, Equiton Development

**About Equiton**:
Founded in 2015, Equiton is a recognized leader in private equity investments, with assets under management now over $1 billion. Our exponential growth is a direct outcome of our leadership team understanding how the industry works and how to create long-term wealth through real estate investing. We’ve discovered that finding the right opportunities involves time, experience, and discipline. We strategically anticipate trends and capitalize on value creation opportunities to strengthen our market position, all while prioritizing an excellent living experience for our Residents and delivering a robust portfolio for investors. We attract exceptionally talented people and create an atmosphere that rewards initiative, independent thinking, and integrity.

**About the Position**:
This position will support Equiton Developments, the real estate development arm of Equiton, and will be responsible for creating, executing, and optimizing campaigns that drive awareness, consideration, and lead generation for existing and future development projects. Success in this position requires the ability to thrive in the fast-paced environment of day-to-day marketing activities and evolving needs. Strong organizational skills, proactivity, attention to detail, and excellent communication skills are paramount. Previous experience in working within the real estate sector is highly valued.

**Responsibilities**:

- Work closely with the VP of Sales & Marketing, Equiton Developments to understand the key objectives and deliverables.
- Working in partnership with Equiton’s creative team as well as external agencies when required to guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.
- Provide regular campaign performance reports and assess against goals.
- Help conceptualize and execute multi-channel campaigns across the home buying prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.
- Ensure all content is up to brand standards and industry best practices.
- Gather customer and market insight to inform outreach strategies, increase registrations, and generate more qualified leads.
- Simultaneously manage multiple projects with short deadlines
- Produce consistent and error-free content that adheres to the company’s high standards.

**Qualifications**:

- A minimum of 3-5 years’ experience in a similar position (real estate development experience will be an asset)
- Degree in marketing, communications, journalism, or relevant field
- Solid understanding on online copywriting and how it impacts search engine optimization
- Proficient in marketing automation tools like Mailchimp and social media management tools like Hootsuite and Later
- In-depth knowledge and understanding of social media platforms (Facebook, LinkedIn, Instagram and Twitter) and how they can be deployed
- Demonstrated experience in marketing analytics
- Outstanding communication and relationship management skills - operates with tact, diplomacy, and integrity
- Anticipatory, practice, and responsive - thinks ahead and plans accordingly to mínimal guidance
- Strong work ethic and team player - trustworthy, capable, and reliable
- Ability to thrive in a fast-paced environment

**Our Commitment to Diversity, Equity, and Inclusion**:
In addition to being dedicated to building a workforce that leverages diverse talent, we are committed to fostering an inclusive and accessible experience where all employees feel valued, respected, and supported. We are an equal opportunity employer that values a culture that reflects and celebrates diversity of thought, background, and experience. If you require accommodation for any part of the recruitment process (including alternate formats of materials, accessible meeting rooms, etc.), please let us know, so that we will work with you to meet your needs. We thank you for applying, however, only those selected to continue will be contacted.

**Our Core Values**:

- Integrity

Rigorous adherence to a set of moral and ethical standards focused on respect, honesty, and fairness.
- Accountability

Individual responsibility for delivering on our commitments and being accountable for our decisions, actions, and results.
- Expertise

Offering the highest level of professional expertise, quality service and knowledgeable insights.
- Customer Focused

We recognize our customers are the reason for our success and know by putting their needs first, we foster trusting, long-term relationships.
- Entrepreneurial Spirit

Focusing on a growth mindset, continuous improvement, embracing change, and recognizing goals are achieved through dedication and hard work.

Please note that at present, legal eligibility to work in Canada is a prerequisite for this role.