Marketing Manager

2 weeks ago

Burlington, Canada Equiton Partners Inc. Full time

**About Equiton**:
Founded in 2015, Equiton is a recognized leader in private equity investments and is approaching one billion in assets under management. Our exponential growth is a direct outcome of our leadership team understanding how the industry works and how to create long-term wealth through real estate investing. We’ve discovered that finding the right opportunities involves time, experience, and discipline. Our strategy is always forward-looking, anticipating trends and adapting our selection to strengthen our market position, capitalizing on value creation opportunities, and building the most robust portfolio possible for our investors. We attract diverse, exceptionally talented people and create an atmosphere that rewards initiative, independent thinking, and integrity.

**About the Position**:
**Key Functions and Responsibilities**:

- Work with the digital marketing team to develop digital advertising campaigns.
- Work with the analytics team to gather funnel insights, engagement, and lead generation.
- Ensure content pieces are factually accurate, and consistent with the brand standards and voice.
- Identify clients’ needs, industry trends and content gaps and continually plan for new content pieces.
- Audit existing content and look for opportunities to repurpose content that could help in generating sales leads.
- Develop content for ad-hoc sales and marketing collateral to support the sales team as needed.

**Required Skills and Abilities**:

- Proven written communication and copywriting skills.
- Knowledge of SEO/SEM and how it corelates to content marketing.
- A good understanding of concepts like the sales funnel, buyer’s journey, lead scoring, content mapping, etc.
- Experience in running digital advertising campaigns on various platforms including social media platforms like LinkedIn.
- Knowledge of data privacy laws like Canadian Anti-Spam Legislation.
- Excellent editorial skills with excellent attention to detail
- Experience in financial or real estate space preferred.
- Team player who is self-motivated, organized, and disciplined.
- Ability to work in a fast-paced environment.

**Education and Experience**:

- Minimum 4 years of experience in marketing and content writing
- Bachelor's degree in Marketing, Communications, or Journalism preferred.

**Our Commitment to Diversity, Equity and Inclusion**:
In addition to being dedicated to building a workforce that leverages diverse talent, we are committed to fostering an inclusive and accessible experience where all employees feel valued, respected and supported. We are an equal opportunity employer that values a culture that reflects and celebrates diversity of thought, background and experience. If you require accommodation for any part of the recruitment process (including alternate formats of materials, accessible meeting rooms, etc.), please let us know, so that we will work with you to meet your needs. We thank you for applying, however, only those selected to continue will be contacted.

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