Manager, Lifecycle Marketing

**Who we are**

At Scene+, we foster an entrepreneurial spirit that drives our mission: making tomorrow even more rewarding for our members. As a unique joint venture between Cineplex, Empire, and Scotiabank, and a network of partners, we have spent over 17 years delivering unparalleled rewards and experiences.

As we scale and evolve, our focus on innovation and technology is redefining what it means to be an iconic brand that prioritizes a member-centric experience. Data is not just a tool for us—it’s the engine powering our growth strategy and our journey to becoming Canada’s most beloved loyalty program. We leverage it to provide personalized rewards and create meaningful connections with our members.

Joining Scene+ now means stepping into a role where your passion and skills can make a tangible impact on millions of members. With rewards for every lifestyle, we believe there’s always something to look forward to. Come be a part of our journey—create exceptional outcomes, collaborate across teams, and shape the future with us.

**Who we need**

Reporting to the Senior Manager, Marketing Delivery, we have a newly created opportunity for a Manager, Lifecycle Marketing to lead the execution of strategic, data-driven campaigns. This role is critical to driving member engagement and partner satisfaction. As the Manager, Lifecycle Marketing, you will bring the member journey to life by planning, executing, and optimizing marketing touchpoints that strengthen retention, increase loyalty, and deliver on business objectives.
- This is a hybrid role, working five days over a two-week period in the office._

**What's in it for you**:

- Influence and ownership. _We are a data science-driven company, and our membership is growing exponentially. You will drive the strategic delivery of churn prevention and member retention initiatives. You will take ownership of designing and implementing impactful attrition campaigns, utilizing real-time conversion data to gain a comprehensive view of the member journey. With access to a rich volume of data, you will develop creative campaigns tailored to diverse partners and verticals—from travel to groceries—and explore the opportunities and limitations each presents.
- Exposure. _You will work across internal and external teams, including Partnerships, Marketing Delivery, and Brand Marketing, as well as Design and Technical agencies and marketing teams within our ownership and partner groups. You will play a key role in delivering targeted campaigns across the entire member lifecycle for Canada’s favourite loyalty program.

**As our new Manager, Lifecycle Marketing, you will**:

- ** Lead.**You will lead the strategy and execution of lifecycle marketing campaigns that engage members at every stage of their journey. You will ensure campaigns are aligned with business objectives and loyalty goals, managing delivery from planning through deployment and coordinating timelines, channels, and resources.
- ** Collaborate.** You will work cross-functionally with other areas of Marketing, Partnerships, and creative and technical agencies to execute strategies, manage workflows, and launch automated, targeted campaigns. You will maintain clear communication with stakeholders, tracking milestones, and managing expectations.
- ** Drive campaign performance.**You will ensure that all campaign activity aligns with partner objectives and operational realities. You will implement test-and-learn strategies, drive campaign personalization, and deliver timely, actionable reports to optimize performance.

**You have**:

- ** The project management skills.** You are highly organized and can manage campaign planning, briefing processes, and stakeholder follow-ups to ensure timely delivery.
- ** The technical skills.** You are quick to learn new technologies and proficient with marketing automation tools and CRMs such as Salesforce Marketing Cloud. You have an understanding of Google Analytics 4. You are comfortable drawing actionable insights from data.
- ** The interpersonal skills.**You have exceptional written and verbal communication skills. You possess a collaborative mindset, enabling you to manage multiple stakeholders with competing priorities effectively. You have the confidence to present recommendations and navigate the complexities of multiple owner and partner relationships.

**Join us.**

We are a dynamic and agile organization that works collaboratively to anticipate and meet the business needs of our partners and the lifestyle needs of our members. People who thrive at Scene+ are mission-driven and eager to contribute to a brand that’s shaping the future of loyalty. As part of our team, you will excel in an environment that values ownership and practical, intelligent solutions. You will have the chance to create and refine processes, identify and address challenges with scalable solutions, and introduce best practices that drive our success.

**Our values guide our work, and we consi