Lifecycle Marketing Manager, RBCx
4 days ago
Overview Lifecycle Marketing Manager, RBCx – RBCx is building a centralized Lifecycle Marketing function to drive engagement, retention, and growth across a portfolio of high-impact ventures. You’ll design and execute automated marketing journeys that convert leads, deepen customer relationships, and deliver measurable business impact. You will own the execution of lifecycle marketing campaigns for our ventures, working closely with analytics, product, content, and engineering teams. Responsibilities Support cross-functional lifecycle initiatives across RBCx ventures, aligning marketing efforts with broader product and business goals and ensuring cohesive customer engagement across all RBC-backed products. Design, build, and optimize multi-channel marketing journeys (email, in-app, browser, SMS, etc.). Develop lead scoring models and segmentation strategies to prioritize high-intent users. Implement onboarding, re-engagement, and cross-sell/up-sell marketing campaigns. Run A/B and multivariate tests to improve campaign performance. Collaborate with design and development teams on marketing assets, email templates, and landing pages. Track performance, surface insights, and recommend areas for optimization. Support cross-product initiatives to increase user progression across the broader portfolio. Document lifecycle SOPs and standardize best practices. What you need to succeed Must have: At least 5–7+ years of experience in CRM, email, and lifecycle marketing. Proficiency in HubSpot’s marketing automation platform. Strong understanding of customer journeys, segmentation, and funnel conversion tactics. Analytical mindset with the ability to derive insights and optimize performance. Experience with campaign QA and detail-oriented execution. Ability to manage multiple projects and stakeholders simultaneously. Experience working cross-functionally with analytics, design, and engineering teams. Organized with a strong sense of ownership. Nice to have: Familiarity with in-app or browser push tools (OneSignal, Intercom). Experience working in high-growth or multi-product environments. Knowledge of lead scoring frameworks, nurture strategies, and retention marketing. Bilingual in English and French, with the ability to tailor messaging across diverse audiences. What’s in it for you? Be part of a high-visibility team shaping lifecycle strategy across multiple ventures. Collaborative environment with analytics, design, and marketing operations resources. Opportunities for career growth in a fast-evolving marketing organization. Comprehensive Total Rewards Program including bonuses, flexible benefits, and competitive compensation. Additional details Address: 20 King St W, Toronto City: Toronto Country: Canada Work hours/week: 37.5 Employment Type: Full time Platform: Personal & Commercial Banking Job Type: Regular Pay Type: Salaried Posted Date: Application Deadline: See posting for details Inclusion and Equal Opportunity Employment: At RBC, we believe an inclusive workplace with diverse perspectives is core to our growth. We strive to foster a workplace based on respect, belonging, and opportunity for all. #J-18808-Ljbffr
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Lifecycle Marketing Manager, RBCx
2 weeks ago
Toronto, Canada RBCx Full timeOverviewLifecycle Marketing Manager, RBCx – RBCx is building a centralized Lifecycle Marketing function to drive engagement, retention, and growth across a portfolio of high-impact ventures. You’ll design and execute automated marketing journeys that convert leads, deepen customer relationships, and deliver measurable business impact. You will own the...
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Lifecycle Marketing Manager, RBCx
1 week ago
Toronto, Canada RBCx Full timeOverviewLifecycle Marketing Manager, RBCx – RBCx is building a centralized Lifecycle Marketing function to drive engagement, retention, and growth across a portfolio of high-impact ventures. You’ll design and execute automated marketing journeys that convert leads, deepen customer relationships, and deliver measurable business impact. You will own the...
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Lifecycle Marketing Manager,
1 week ago
Toronto, Ontario, Canada RBCx Full time $80,000 - $120,000 per yearJob DescriptionWhat is the opportunity?RBCx is building a centralized Lifecycle Marketing function to drive engagement, retention, and growth across a portfolio of high-impact ventures. As a Lifecycle Marketing Manager, you'll play a role in designing and executing automated marketing journeys that convert leads, deepen customer relationships, and deliver...
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Lifecycle Marketing Manager, RBCx
4 weeks ago
Toronto, Canada RBC Full timeJob DescriptionWhat is the opportunity?RBCx is building a centralized Lifecycle Marketing function to drive engagement, retention, and growth across a portfolio of high-impact ventures. As a Lifecycle Marketing Manager, you’ll play a role in designing and executing automated marketing journeys that convert leads, deepen customer relationships, and deliver...
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Lifecycle Marketing Manager, RBCx
4 weeks ago
Toronto, Canada RBC Full timeJob Description What is the opportunity? RBCx is building a centralized Lifecycle Marketing function to drive engagement, retention, and growth across a portfolio of high-impact ventures. As a Lifecycle Marketing Manager, you’ll play a role in designing and executing automated marketing journeys that convert leads, deepen customer relationships, and...
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Lifecycle Marketing Manager, RBCx
2 weeks ago
Toronto, Canada Royal Bank of Canada Full timeJob Description What is the opportunity?RBCx is building a centralized Lifecycle Marketing function to drive engagement, retention, and growth across a portfolio of high-impact ventures. As a Lifecycle Marketing Manager, you’ll play a role in designing and executing automated marketing journeys that convert leads, deepen customer relationships, and deliver...
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Lifecycle Marketing Manager, RBCx
1 week ago
Toronto, Canada Royal Bank of Canada> Full timeJob DescriptionWhat is the opportunity?RBCx is building a centralized Lifecycle Marketing function to drive engagement, retention, and growth across a portfolio of high-impact ventures. As a Lifecycle Marketing Manager, you’ll play a role in designing and executing automated marketing journeys that convert leads, deepen customer relationships, and deliver...
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Lifecycle Marketing Manager, RBCx
1 week ago
Toronto, Ontario, Canada Royal Bank of Canada Full time US$80,000 - US$120,000 per yearJob DescriptionWhat is the opportunity?RBCx is building a centralized Lifecycle Marketing function to drive engagement, retention, and growth across a portfolio of high-impact ventures. As a Lifecycle Marketing Manager, you'll play a role in designing and executing automated marketing journeys that convert leads, deepen customer relationships, and deliver...
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People Experience Coordinator
2 weeks ago
Toronto, Canada RBCx Full timePeople Experience Coordinator – RBCx Join to apply for the People Experience Coordinator – RBCx role at RBCx. Who are we? At RBCx, we power bold ideas, founders, and tech companies. We help some of the most ambitious tech and innovation companies scale and make an impact in the world by connecting them to the right people, ideas, and financial solutions...
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Senior Product Manager
4 weeks ago
Toronto, Canada RBCx Full timeSenior Product Manager Join to apply for the Senior Product Manager role at RBCx. About RBCx RBCx pursues big, bold ideas and leverages RBC’s extensive experience, networks and capital to help shape what’s next. Our four pillars – Banking, Capital, Platform and Portfolio – combine to support tech businesses of all sizes and stages, making us the...
