Current jobs related to Lifecycle Marketing Manager - Toronto - Top Hat

  • Lifecycle Marketing Manager

    2 days ago

    Toronto, Canada S.I. Systems ULC Full time

    **Location: Calgary, Toronto (hybrid)** **Employment Type: Full-Time** We are seeking a data-driven **Lifecycle Marketing Manager** who will own, optimize, and scale our end-to-end marketing and sales enablement campaigns within HubSpot. This role is ideal for someone with approximately five years of hands-on HubSpot experience who can design effective...

  • Lifecycle Marketing Manager

    4 days ago

    Toronto, Canada Felix Full time

    **About Felix** **About the Role** Felix Health is looking for a Lifecycle Marketing Manager who has experience leading and scaling full lifecycle programs. In this strategic role, you will develop and execute activation, engagement, retention and win-back initiatives, while continuing to evolve our approach for one-to-one engagement at scale **In this...

  • Lifecycle Marketing Manager

    7 days ago

    Toronto, Canada Maple Full time

    **ABOUT MAPLE** Founded in 2015, Maple is a fast-growing health tech company with a vision to power the future of healthcare by building a connected and superior experience for patients, doctors, nurse practitioners and other types of health providers. We offer virtual care services across multiple distribution channels, including Direct-to-Consumer ("B2C"),...

  • Lifecycle Marketing Manager

    2 weeks ago

    Toronto, Canada Felix Full time

    Remote; Toronto **About the Role Felix Health is looking for a Manager of Lifecycle Marketing who has experience leading and scaling full lifecycle programs. In this strategic role, you will develop and execute activation, engagement, retention and win-back initiatives, while continuing to evolve our approach for one-to-one engagement at scale **In this...

  • Marketing Manager, Lifecycle Marketing

    2 weeks ago

    Toronto, Canada Scene+ Full time

    **Who we are** Join Scene+ and be part of Canada's most robust lifestyle loyalty program with over 13 million members and growing! We are a trusted brand, driven by the belief that there's always something to look forward to with rewards for every kind of life. Our goal is to become Canada's favourite loyalty program by nurturing our Members with rewards...

  • Lifecycle Marketing Manager

    1 week ago

    Toronto, Canada Felix Full time

    **About Felix Founded in 2019, Felix is a patient-driven digital healthcare company that puts you in control of your health and wellbeing. We’re passionate about building technology and beautiful customer experiences to make healthcare more accessible (and more enjoyable) for all Canadians. Our strong venture partners provide us the resources to support...

  • Marketing Manager, Lifecycle

    7 days ago

    Toronto, Canada Neo Financial Full time

    **_Join us to build a more rewarding financial future for all Canadians_** At Neo, we’re on a mission to build a more rewarding financial future for all Canadians. Life at a rapidly expanding tech startup isn’t for everyone. It’s complex, fast-paced, high-pressure, but also incredibly fulfilling. Since its founding in 2019, Neo has gained incredible...

  • Lifecycle Marketing Manager

    2 weeks ago

    Toronto, Canada Maple Full time

    **ABOUT MAPLE** Founded in 2015, Maple is a fast-growing health tech company with a vision to power the future of healthcare by building a connected and superior experience for patients, doctors, and other types of health providers. We offer virtual care services across multiple distribution channels, including Direct-to-Consumer ("B2C"), Employers and...

  • Lifecycle Marketing Manager

    2 weeks ago

    Toronto, Canada Maple Full time

    ABOUT MAPLE Founded in 2015, Maple is a fast-growing health tech company with a vision to power the future of healthcare by building a connected and superior experience for patients, doctors, nurse practitioners and other types of health providers. We offer virtual care services across multiple distribution channels, including Direct-to-Consumer ("B2C"),...

  • Lifecycle Marketing Manager

    6 days ago

    Toronto, Canada Maple Full time

    ABOUT MAPLE Founded in 2015, Maple is a fast-growing health tech company with a vision to power the future of healthcare by building a connected and superior experience for patients, doctors, nurse practitioners and other types of health providers. We offer virtual care services across multiple distribution channels, including Direct-to-Consumer ("B2C"),...

Lifecycle Marketing Manager

2 weeks ago

Toronto, Canada Top Hat Full time

Millions of students at 750 leading North American colleges and universities use Top Hat to teach and engage with students before, during, and after class in both in-person and online education. Are you ready to help us change the future of higher ed and deliver equitable education for millions of students?

Top Hat is seeking a Lifecycle Marketing Manager to elevate our customer and marketing automation strategy. This role offers the chance to develop your ideal lifecycle marketing playbook and design, implement, measure, and refine programs and tactics that advance Top Hat’s mission of empowering educators to engage students and unlock their potential.

**You Will**:

- Develop and implement programs that span the entire customer lifecycle, from acquisition to retention, ensuring engagement at every stage of the funnel.
- Utilize marketing automation tools to design and execute advanced nurture programs tailored to various customer segments and lifecycle stages.
- Analyze and report on the effectiveness of our lifecycle marketing efforts and campaigns, providing actionable insights and recommendations to enhance business impact.
- Aid with ensuring our marketing automation technology is optimized for performance and efficiency while making sure it is effectively utilized by team members in their daily tasks.

**About You**:

- Well-versed in marketing automation tools, namely Salesforce Marketing Cloud.
- Exceptional impact and ROI tracking skills, with the ability to prove what is -or isn’t
- working.
- Strong copywriting skills and the ability to adapt messaging to buyer stage and persona.
- Familiar with relational databases, and data extraction/ingestion to be used for personalization in campaigns.
- A technical understanding of front-end development languages (HTML, CSS).
- Experience with A/B testing and optimization, including iterative content testing.
- Experience with SQL is a plus