Lifecycle Marketing Manager

**ABOUT MAPLE** Founded in 2015, Maple is a fast-growing health tech company with a vision to power the future of healthcare by building a connected and superior experience for patients, doctors, and other types of health providers. We offer virtual care services across multiple distribution channels, including Direct-to-Consumer ("B2C"), Employers and Private Insurers ("B2B") and Public Sector Institutions ("B2I"). With a growing network of 2,000+ healthcare providers and nearly 4 million Canadians with access to our services, Maple is one of Canada’s fastest-growing virtual care companies. We have established an entrepreneurial culture centered around our purpose to support people’s health and well-being, and to strengthen the healthcare system. We attribute our success to our team, who has helped us achieve numerous noteworthy awards including: LinkedIn's Top 10 Startups, Deloitte Canada’s Technology Fast 50, Globe & Mail's Top Growing Companies in Canada, North America’s Inspiring Workplaces, and Glory Professional’s The Power 50: Canada’s Most Impactful Companies. **THE POSITION** **You’ll be responsible for**: - Developing and executing lifecycle marketing strategies that target all stages of the customer journey, including acquisition, onboarding, adoption, and retention. - Using customer data and behavioural insights to segment the user base and create personalized, high-converting campaigns. - Measuring and reporting on the effectiveness of lifecycle marketing campaigns and using data to optimize performance. **12 - 18 MONTH DELIVERABLES** - To realize the company’s growth mandate, within the first 90 days, you will collaborate with our B2B Product Marketing Manager and Business Development team to determine lifecycle marketing priorities for the B2B go-to-market strategy and implement monitoring and reporting mechanisms to track the impact. - In the next 12 to 18 months, you will have developed a comprehensive lifecycle marketing strategy to support all stages of Maple's B2B customer journey. You will continue to collaborate with the Lifecycle Marketing Manager (B2C) to enhance lifecycle marketing processes, tooling, and reporting and partner with the Marketing Operations Manager to identify necessary automation tools for executing the lifecycle marketing strategy. Furthermore, you will work with the Growth and Content teams to build inbound marketing campaigns for B2B growth. **CANDIDATE PROFILE** - They are proficient with marketing automation and CRM software, preferably Braze and Salesforce. - Experience in the healthcare/health tech sector with an understanding of healthcare-related trends is considered a plus. **_ Not checking every box? _**: **KEY COMPETENCIES** - Lifecycle Marketing Tools/Automation - Data Analysis - User Segmentation and Personalization - Experimentation/CRO - Sales Alignment **CULTURE AND ORGANIZATIONAL FIT** The Maple team is: **Passionate**: We believe deeply in our company’s purpose and what we’re trying to accomplish as a team. We want all colleagues to feel passionate about improving access to high-quality healthcare through the power of technology, and to make a positive impact with the work we do, where we work, and in the community. **Supportive**: We’re a diverse community that recognizes and embraces the individual differences of our people. We have fun coming to work and bringing the best out of each other. We value and encourage different and diverse perspectives from all parts of the organization. **United**:We leave our egos at the door and act with humility. We work collaboratively to overcome obstacles that arise, and we’re united in our purpose and bringing our ambitious goals to life. **Creative**:We challenge the status quo of what we think is possible with how we approach our work and projects, celebrating bold thinking. We’re focused on our priorities yet remain agile in how we deliver on our goals. **WORKING AT MAPLE** We want you to love working at Maple. We want you to feel challenged and supported, cared for, and driven. Just as we’re driven to grow, to improve, to iterate our products and services, we want you to take the same mindset as you work towards achieving your personal best. We can all learn, we can all develop, and we can all power the future of healthcare. But we can only do it together. At Maple, we are a team first and foremost. Your success is our success. In order to support your health and well-being, we offer a comprehensive set of benefits and perks, including: **Health and dental benefits, insurance**:Through our Group Benefits, you’ll get access to dental benefits, extended healthcare benefits for drugs, vision, paramedical coverage (e.g. massage therapists, dieticians, mental health professionals), counseling, health service navigation, life insurance, critical illness and disability insurance, and more. **Dedicated Health Spending Account (“HSA”)**:An additional budget ava