Lifecycle Marketing Manager

**About Felix
Founded in 2019, Felix is a patient-driven digital healthcare company that puts you in control of your health and wellbeing. We’re passionate about building technology and beautiful customer experiences to make healthcare more accessible (and more enjoyable) for all Canadians. Our strong venture partners provide us the resources to support our rapid growth and we are continuing to build our incredible team based in Toronto. Felix is Canada's first end-to-end healthcare experience, providing online treatment, prescription delivery and ongoing care across a growing range of categories such as birth control, erectile dysfunction, acne and more.

**About the Role
Felix Health is looking for a Manager of Lifecycle Marketing who has experience leading and scaling full lifecycle programs. In this strategic role, you will develop and execute activation, engagement, retention and win-back initiatives, while continuing to evolve our approach for one-to-one engagement at scale

**In this role, you’ll have the opportunity to:
- Own the strategy and implementation of end-to-end lifecycle marketing initiatives across Felix Health
- Develop a dynamic and personalized customer lifecycle experience, tailored to each user’s journey around key behaviors
- Continuously optimize performance through A/B testing
- Work with marketing, creative, engineering and analytics peers to define key objectives, develop marketing strategy, lead campaign development and scale our lifecycle technology and processes
- Bring thought-leadership in all things relating to lifecycle

**We’re looking for someone who has/is:
- A multi-year track record with marketing automation technology (ex. Salesforce Marketing Cloud, Braze, Iterable, Sendgrid, etc.) and other tools/languages (ex. HTML/CSS) would be an asset
- A thoughtful, critical thinker who follows and systematic and rigorous approach to problem solving
- Proven success in working with cross-functional teams, such as Product and Data to create and execute against shared goals that are based on data-informed hypotheses
- Scrappy and has a willingness to learn. Executing quickly to allow for continual iteration and experimentation are core principles of our team
- Shipped end-to-end messaging campaigns and scaled programs. You incept an idea, see it all the way through to implementation and learn how to improve on it next
- An understanding of key elements of acquisition, activation, engagement and retention strategies, including customer journeys, lifecycle marketing (CRM), marketing automation and the metrics impacted
- Able to digest ambiguous data sets and environments, communicate critical insights, and ask the right questions due to your robust analytical skillset

**Benefits**
- Full medical, dental and vision benefits
- Maternity / paternity policy
- 4 weeks vacation (3 weeks anytime + 1 week during the holidays)
- Competitive compensation
- Stock option grant
- Remote first, work from anywhere in Canada
- Incredible culture powered by an highly collaborative and high performing team
- Large impact at an early stage technology company
- Professional development opportunities, working closely with founders and senior leadership team

**Seniority Level**:Manager

We are proud to be an equal opportunity workplace committed to building a team culture that celebrates diversity and inclusion and as such does not discriminate on the basis of race, colour, religion, sex, national origins, age, sexual orientation, disability, or any other characteristic protected by applicable laws. Selection decisions are solely based on job related factors.