Social Media Manager

**Location**: Hybrid (Canada - London Office) | **Department**: Marketing | **Reports to**: Director, Content Marketing
At Paystone, we’re driven by purpose — to **Solve Impactful Problems**, **Think People First**, and **Build a Better Future**. Every story we tell and every connection we make reflects those values and strengthens the communities we serve.

**About the role**

We’re looking for a **Social Media Manager** to bring that mission to life online — a creative strategist who combines storytelling with data, builds authentic engagement, and transforms ideas into impactful campaigns. In this role, you’ll lead the strategy, planning, and execution of content across our social channels, managing social media for all three of our brands — Paystone, DataCandy, and NiceJob — ensuring every post, video, and story aligns with our brand voice and business goals. You’ll partner to develop compelling campaigns, manage our community presence, and analyze performance to continuously improve results. This is a hands-on role for someone who thrives on creativity, collaboration, and using insights to shape how Paystone shows up in the digital world.

**THIS IS A HYBRID ROLE REQUIRING IN-OFFICE COLLABORATION AT LEAST ONCE WEEKLY FOR FILMING AND CREATIVE PLANNING SESSIONS.**

**What You’ll Be Doing**:

- ** Lead Social Strategy**: Develop and execute a multi-brand social media strategy that supports business goals, elevates brand presence, and reflects the Paystone family of brands’ voice and values.
- ** Plan and Manage Content**: Own the social media calendar — planning, organizing, and scheduling content across platforms to ensure a consistent and impactful publishing rhythm.
- ** Drive Creative Storytelling**: Translate campaigns and ideas into scroll-stopping content — from written posts and carousels to short-form videos — that educates, inspires, and engages.
- ** Collaborate Cross-Functionally**: Partner with cross-functional teams to ensure social campaigns align with broader marketing initiatives.
- ** Community Engagement**: Build and nurture online communities by responding to comments, sharing relevant content, and fostering authentic connections with followers.
- ** On-Camera Representation**: Participate in weekly video shoots and occasional podcast recordings, serving as a confident and authentic voice for our brands.
- ** Leverage AI & Tools**: Use AI and social tools to streamline processes, identify trends, and improve efficiency in content creation and performance tracking.
- ** Measure & Optimize**: Track key performance metrics, analyze results, and provide actionable insights to guide strategy and demonstrate impact.
- ** Stay Ahead of Trends**: Monitor industry developments, emerging platforms, and social best practices to keep Paystone’s brand presence fresh, relevant, and competitive.

**What You’ll Bring**:

- ** 2-6 years of professional experience** managing social media for a **brand or agency**, with a proven ability to plan, execute, and measure strategic campaigns.
- ** Experience in B2B marketing**; **SaaS industry exposure** is considered a strong asset.
- ** Based in London, Ontario** or within a **1-2 hour commute**, and available to work in-office **at least one day per week** for filming and collaboration.

**Core Expertise**
- Demonstrated success **developing and maintaining content calendars** that align with brand campaigns and business objectives.
- Hands-on experience in **community management**, including engagement monitoring, comment response, and fostering meaningful conversations.
- ** Proven ability to provide creative direction and clear briefs** to agencies, vendors, or internal design teams.
- ** Exceptional copywriting and editing skills**, crafting compelling, brand-aligned messaging tailored to each platform.
- ** Confident and engaging on-camera communication skills**, representing the brand authentically across video and podcast formats.

**Technical Proficiency**
- ** Advanced proficiency with professional social media management tools** (e.g., **Sprout Social**, **Hootsuite**, or **Buffer**) and familiarity with emerging digital tools.
- ** Analytical mindset** and strong command of **social media analytics and reporting**, drawing insights that inform future strategy.

**Professional Attributes**
- ** Strong organizational and project management skills**, managing multiple initiatives, stakeholders, and deadlines.
- ** Strategic and creative thinker** who connects content ideas to business goals and marketing objectives.
- ** Collaborative communicator** who thrives in cross-functional team environments and leads with authenticity and adaptability.

**Nice to Have**
- Experience managing **influencer partnerships** or **paid social campaigns**.
- Familiarity with **AI tools** for content ideation, optimization, or trend discovery.
- Experience contributing to or hosting **podcasts** or digital storytelling projects.

**Interview Process**:
**Spark Hire O